Performance Marketer

2 weeks ago

Islamabad, Islamabad, Pakistan Makaan Solutions Pvt. Ltd Full time 1,500,000 - 3,000,000 per year

Makaan Solutions is a fast-growing real-estate marketing & development company. We combine premium brand storytelling with performance marketing to generate high-intent leads for landmark projects across Islamabad and beyond.

The Opportunity

We're looking for a hands-on Performance Marketer to own our paid media strategy end-to-end—planning, execution, optimization, and reporting—across Meta (FB/IG), Google (Search/Display/YouTube), and TikTok. Your north star is qualified lead volume and cost efficiency, with airtight tracking and actionable insights.

What You'll Do

  • Strategy & Planning: Build channel-wise paid media plans, budgets, and testing roadmaps aligned to lead and booking targets.
  • Campaign Execution: Launch and optimize campaigns (Search, Performance Max, YouTube, FB/IG, TikTok). Manage structures, bids, audiences, and creatives.
  • Audience & Funnels: Create high-intent audiences (interests, custom, lookalikes), design lead funnels (landing pages, forms, WhatsApp flows) and reduce friction.
  • Tracking & Analytics: Own GA4, GTM, Meta Pixel, Conversions API, conversion events, UTM hygiene, offline conversion imports; ensure >95% event accuracy.
  • Creative Direction: Write/adapt ad copy, craft briefs, and run rapid A/B tests on hooks, formats, and landing pages to lift CTR/CVR.
  • Sales Alignment: Partner with Sales on lead qualification, lead-to-visit and visit-to-booking improvements; feedback loop on lead quality.
  • Reporting: Build weekly dashboards (Looker Studio/Sheets). Present insights, wins, and next steps.
  • Governance: Maintain billing/admin hygiene, policy compliance, and clean account structures.

What You'll Bring

  • 2–4+ years in performance marketing for lead generation (real estate or other high-ticket categories preferred).
  • Strong command of Meta Ads, Google Ads, GA4, GTM; working knowledge of Looker Studio/Excel/Sheets.
  • Proven track record of lowering CPL while improving lead quality.
  • Comfortable writing short ad copy and creative hooks.
  • Bonus: TikTok Ads, Zapier/Make automations, WhatsApp Business flows, CAPI setup, CRM handoffs (HubSpot/Zoho), basic CRO.
  • Excellent communication in English & Urdu; detail-oriented and data-driven.

KPIs You'll Own

  • Qualified Leads (weekly/monthly)
  • CPL (PKR) and Cost per Qualified Lead
  • Lead → Visit → Booking conversion rates
  • Creative testing velocity (new variants/week)
  • Tracking accuracy (≥95% events captured)

What We Offer

  • Market-competitive salary with performance bonuses
  • High ownership, fast experimentation, and visible impact
  • Growth alongside premium, high-visibility real-estate brands

Job Type: Full-time

Pay: Rs75, Rs150,000.00 per month

Work Location: In person

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