Performance Marketer

2 weeks ago

Islamabad, Islamabad, Pakistan Makaan Solutions Pvt. Ltd Full time 1,500,000 - 3,000,000 per year

Makaan Solutions is a fast-growing real-estate marketing & development company. We combine premium brand storytelling with performance marketing to generate high-intent leads for landmark projects across Islamabad and beyond.The OpportunityWe're looking for a hands-on Performance Marketer to own our paid media strategy end-to-end—planning, execution, optimization, and reporting—across Meta (FB/IG), Google (Search/Display/YouTube), and TikTok. Your north star is qualified lead volume and cost efficiency, with airtight tracking and actionable insights.What You'll DoStrategy & Planning: Build channel-wise paid media plans, budgets, and testing roadmaps aligned to lead and booking targets.Campaign Execution: Launch and optimize campaigns (Search, Performance Max, YouTube, FB/IG, TikTok). Manage structures, bids, audiences, and creatives.Audience & Funnels: Create high-intent audiences (interests, custom, lookalikes), design lead funnels (landing pages, forms, WhatsApp flows) and reduce friction.Tracking & Analytics: Own GA4, GTM, Meta Pixel, Conversions API, conversion events, UTM hygiene, offline conversion imports; ensure >95% event accuracy.Creative Direction: Write/adapt ad copy, craft briefs, and run rapid A/B tests on hooks, formats, and landing pages to lift CTR/CVR.Sales Alignment: Partner with Sales on lead qualification, lead-to-visit and visit-to-booking improvements; feedback loop on lead quality.Reporting: Build weekly dashboards (Looker Studio/Sheets). Present insights, wins, and next steps.Governance: Maintain billing/admin hygiene, policy compliance, and clean account structures.What You'll Bring2–4+ years in performance marketing for lead generation (real estate or other high-ticket categories preferred).Strong command of Meta Ads, Google Ads, GA4, GTM; working knowledge of Looker Studio/Excel/Sheets.Proven track record of lowering CPL while improving lead quality.Comfortable writing short ad copy and creative hooks.Bonus: TikTok Ads, Zapier/Make automations, WhatsApp Business flows, CAPI setup, CRM handoffs (HubSpot/Zoho), basic CRO.Excellent communication in English & Urdu; detail-oriented and data-driven.KPIs You'll OwnQualified Leads (weekly/monthly)CPL (PKR) and Cost per Qualified LeadLead → Visit → Booking conversion ratesCreative testing velocity (new variants/week)Tracking accuracy (≥95% events captured)What We OfferMarket-competitive salary with performance bonusesHigh ownership, fast experimentation, and visible impactGrowth alongside premium, high-visibility real-estate brandsJob Type: Full-timePay: Rs75, Rs150,000.00 per monthWork Location: In person

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