E-commerce Marketing Manager

6 days ago


Lahore, Punjab, Pakistan Vairt Pakistan Full time

About the Role

The Senior Digital Marketing Executive will lead the development and execution of digital marketing campaigns, analyzing performance metrics and optimizing strategies to drive business growth.

Responsibilities

  • Digital Campaign Development: Develop comprehensive digital marketing strategies that align with Vairt's business goals and objectives.
  • Campaign Optimization: Lead and optimize digital advertising campaigns across various platforms, ensuring high ROI and performance.
  • Data Analysis: Analyze and interpret data from various digital channels to provide actionable insights and recommendations for continuous improvement.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams to integrate digital marketing efforts with overall business strategies.
  • Jr. Team Management: Manage and mentor junior digital marketing team members, providing guidance and support to enhance their skills and performance.

Requirements

  • Education: Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
  • Experience: A minimum of 3 to 5 years of proven experience in digital marketing with a successful track record in managing and executing digital campaigns.
  • Digital Marketing Tools: Expertise in digital marketing tools and platforms, including Google Ads, Google Analytics, social media management tools, and CRM systems.
  • Analytical Skills: Strong analytical skills with the ability to analyze data and derive actionable insights.
  • Communication Skills: Excellent communication and interpersonal skills, with a creative approach to problem-solving.
  • Project Management: Ability to work independently and handle multiple projects in a fast-paced environment.


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