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Paid Advertising Specialist

1 week ago

Karachi, Sindh, Pakistan Horizon Technologies Full time

Digital Marketing Opportunity at Horizon Technologies

We are looking for a skilled Paid Advertising Specialist to lead our digital marketing efforts on various platforms. The successful candidate will be responsible for developing and executing effective paid advertising campaigns that drive business growth.

The ideal candidate will have a strong understanding of PPC strategies, audience targeting, and performance optimization using tools like Google Ads Planner, SEMrush, and Ahrefs. This role requires a data-driven approach to campaign management, encompassing A/B testing and ROI optimization, as well as developing social media calendars and collaborating with content and design teams on ad creatives.

Responsibilities:

  1. Develop, execute, and optimize paid advertising campaigns on Facebook, Instagram, LinkedIn, YouTube, and other platforms.
  2. Manage Google Ads campaigns, utilizing Google Ads Planner for keyword research, bidding strategies, and performance analysis.
  3. Leverage third-party tools (e.g., SEMrush, Ahrefs, SpyFu) for competitive analysis, audience targeting, and campaign optimization.
  4. Monitor and analyze campaign performance, generating reports with actionable insights.
  5. Implement A/B testing strategies to improve ad performance and conversion rates.
  6. Stay updated on the latest digital marketing trends, platform algorithms, and best practices.
  7. Collaborate with content and design teams to develop high-converting ad creatives.
  8. Prepare social media calendars and marketing plans for the brand.

Requirements:

  1. Proven experience in social media advertising (Meta Ads, LinkedIn Ads, YouTube Ads, Google Ads).
  2. Strong knowledge of Google Planner, PPC strategies, Search Console, and Google Trends.
  3. Proficiency in third-party digital marketing tools for research and analytics.
  4. Ability to analyze data and optimize campaigns for maximum ROI.