SaaS Product Marketing Strategist

6 days ago

Lahore, Punjab, Pakistan beBeeMarketing Full time
Job Description

The role of a SaaS Product Marketing Operations Specialist is to assist Product Marketing Managers in planning and executing go-to-market campaigns for product launches, updates, and feature announcements. The specialist will also set up, test, and optimize marketing workflows, email campaigns, and landing pages using tools like HubSpot or Marketo.

Key Responsibilities:
  • Assist Product Marketing Managers in developing and implementing go-to-market strategies
  • Set up and manage marketing automation tools, email campaigns, and landing pages
  • Optimize marketing workflows and analytics dashboards
Required Skills and Qualifications

This position requires a bachelor's degree in Marketing, Business, Computer Science, or a related field, along with 3+ years of experience in marketing operations. Proficiency in marketing automation tools, CRM platforms, and analytics dashboards is essential.

Additionally, the ideal candidate should possess strong analytical and project management skills, as well as excellent communication and documentation abilities.

  • Must-Have: Bachelor's degree in Marketing, Business, Computer Science, or related field; 3+ years of experience in marketing operations; proficiency in marketing automation tools, CRM platforms, and analytics dashboards; strong analytical and project management skills; excellent communication and documentation abilities.
Benefits

This role offers a unique opportunity to work closely with cross-functional teams, including Product, Sales, and Customer Success. The specialist will drive operational excellence by building standardized processes, documentation, and reporting frameworks.

  • Cross-functional collaboration opportunities
  • Chance to drive operational excellence
Others

This role requires a senior-level professional with a mid-senior level of experience in marketing operations. The ideal candidate will have a background in B2B SaaS or Fintech marketing, familiarity with A/B testing tools, product analytics platforms, and lifecycle marketing tactics.

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