Digital Marketing Leader

7 days ago


Karachi, Sindh, Pakistan beBee Careers Full time
Lead Marketing Strategist

The incumbent will be responsible for the leadership, strategy development, and management of marketing to deliver strong commercial outcomes.

This is a demanding role where you will work across functions and geographies to contribute to the long-term success of our business.

Key Responsibilities:

  1. Develop and execute integrated demand generation campaigns across multiple channels, including digital marketing, social media, and customer touchpoints.
  2. Drive alignment between sales and marketing teams by managing CRM systems, marketing technologies, and data processes that enable effective customer segmentation, lead nurturing, and lifecycle marketing.
  3. Negotiate and develop strategic brand partnerships to enhance business growth, increase market reach, and support entry into new markets.
  4. Monitor and optimize marketing performance metrics, including contribution to the sales pipeline, direct revenue impact, and return on investment (ROI) of marketing programs.

About You

To be successful in this role, you should have:

  • A relevant degree or equivalent professional experience within a structured, professionally managed organization, including demonstrated success in leading teams at a senior managerial level.
  • Proven track record of holding progressively responsible leadership roles, with substantial experience in driving organizational transformation and managing change to achieve improved outcomes.
  • Strong proficiency in digital tools and data-driven decision-making. Hands-on experience in developing and managing Customer Relationship Management (CRM) systems and marketing automation platforms.

We are committed to supporting diversity in our workforce and ensuring an inclusive environment where all individuals can thrive.

Job Requirements



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