Data Driven Marketing Specialist

3 days ago

Lahore, Punjab, Pakistan beBeeMarketing Full time 1,500,000 - 2,500,000
Drive Student Engagement with Data-Driven Insights">

We are seeking a detail-oriented and analytical professional to join our team as a Marketing Analyst. In this role, you will be responsible for driving the enhancement of our student homework assistance platform by conducting research to understand student demands, identifying market opportunities, and implementing innovative features to capture more students.

Collaborating closely with cross-functional teams, you will prioritize feature development based on research findings, monitor product performance, and optimize the platform to maximize student engagement and satisfaction.

Key Responsibilities:
  • Conduct thorough research to gather insights on student demands and preferences.
  • Develop and implement data-driven strategies to increase student engagement, retention, and satisfaction.
  • Work closely with product managers and cross-functional teams to prioritize feature development based on research findings and market demand.
  • Collaborate with developers to integrate AI technologies into the platform to enhance user experience, optimize processes, and personalize interactions.
  • Continuously iterate and optimize features based on user feedback, usability testing, and performance metrics.
Required Skills and Qualifications:
  • Proven experience in data analysis, preferably in a product or business analytics role.
  • Proficiency in Excel and data visualization tools such as Tableau or Power BI.
  • Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
  • Excellent communication and presentation skills, with the ability to articulate findings and recommendations to both technical and non-technical audiences.
  • Bachelor's degree in a quantitative field (e.g., engineering, sciences, math, statistics, business, or economics) required.
Benefits:
  • Paid time off.
Job Experience:
  • Minimum of 2 years of relevant work experience in product analysis, market research, or a related field.

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