Digital Media Strategist

1 week ago


Lahore, Punjab, Pakistan Aesthetics Lab Full time

We're seeking a skilled Digital Media Strategist to join our team at Aesthetics Lab. As a key player in driving business growth through impactful digital campaigns, you'll be responsible for planning, executing, and optimizing paid media efforts across various channels.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies that align with our business objectives.
  • Analyze performance metrics to identify areas for improvement and adjust strategies accordingly.
  • Collaborate with creative teams to design engaging ad content that resonates with our target audience.
  • Manage campaign budgets, track spending, and present performance reports with actionable insights to inform future decisions.
  • Stay up-to-date with the latest digital marketing trends and innovations to ensure our strategies remain competitive.

Requirements:

  • Minimum 3-4 years of experience in digital media buying and performance marketing.
  • Proficiency in tools like Google Analytics and Meta Business Suite.
  • Strong analytical skills with a data-driven mindset and a passion for technology and emerging digital strategies.

Seniority Level: Mid-Senior level

Employment Type: Full-time

Job Function: Marketing and Sales

Industries: Health and Human Services



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