PPC Campaign Strategist

21 hours ago

Lahore, Punjab, Pakistan beBeePayperclick Full time $75,000 - $95,000

Job Title: PPC Campaign Strategist

About the Role:

We are seeking an experienced PPC Campaign Strategist to lead our Pay-Per-Click advertising strategy across various platforms. As a key member of our team, you will be responsible for developing and optimizing campaigns to maximize ROI and drive targeted traffic to our digital assets.

Key Responsibilities:
  • Campaign Development: Develop and optimize PPC campaigns across Google Ads, Bing Ads, and other relevant platforms to ensure maximum ROI and conversion rates.
  • Keyword Research: Conduct thorough keyword research to identify relevant search terms for our services offered and create ad copy that resonates with our target audience.
  • Ad Copy Creation: Create compelling ad copy, landing pages, and campaign structure to maximize lead generation and improve user experience.
  • Performance Monitoring: Monitor and report on campaign performance, making real-time adjustments to improve ROI and conversion rates.
  • A/B Testing: Use A/B testing, heatmaps, and analytics to optimize conversion rates and reduce cost-per-click (CPC).
Requirements:
  • 8+ Years of Experience: Minimum 8 years of hands-on experience in PPC/SEM campaign management, with a strong focus on B2B services.
  • Marketing Accounting: Prior experience in marketing accounting or bookkeeping services to the US market is beneficial.
  • PPC Tools: Proficiency in Google Ads, Bing Ads, Google Analytics, SEMrush, Ahrefs, and other relevant PPC tools.
  • Analytical Skills: Strong ability to interpret campaign data and make strategic decisions based on performance metrics.
  • Communication Skills: Excellent communication skills to collaborate with internal teams and report to senior management.

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