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PPC Expert

2 weeks ago

Lahore, Punjab, Pakistan Nestors Global Careers Full time 900,000 - 1,200,000 per year

Nestors Global is a dynamic and forward-thinking Academic Services company. We are seeking an experienced and results-driven PPC (Pay-Per-Click) Expert to join our growing team and lead our online advertising strategies.

Responsibilities

1. Campaign Strategy:

  • Develop and implement effective PPC strategies, including keyword research, ad copy creation, and campaign optimization, to meet business objectives.
  • Stay abreast of industry trends and best practices to enhance campaign performance.

2. Campaign Setup and Management:

  • Set up, monitor, and optimize PPC campaigns across various platforms, such as Google Ads, Bing Ads, and social media channels.
  • Conduct A/B testing to maximize ad performance and ROI.
  • Regularly review and adjust budget allocation to optimize cost-effectiveness.

3. Keyword Research and Analysis:

  • Conduct thorough keyword research to identify relevant and high-performing keywords.
  • Analyze and refine keyword lists to improve targeting and reach.

4. Performance Analysis and Reporting:

  • Analyze campaign performance metrics, such as CTR, CPC, and conversion rates.
  • Provide regular performance reports and insights to stakeholders.
  • Implement data-driven decisions to enhance campaign effectiveness.

5. Competitor Analysis:

  • Conduct competitor analysis to identify opportunities and threats in the PPC landscape.
  • Stay informed about industry changes and adjusts strategies accordingly.

Requirements:

  • Proven experience as a PPC Specialist or similar role.
  • In-depth knowledge of Google Ads, Bing Ads, and other PPC platforms.
  • Experience with bid management tools and A/B testing.
  • Strong analytical and quantitative skills.
  • Familiarity with web analytics tools (e.g., Google Analytics).
  • Excellent communication and collaboration skills.
  • Google Ads certification is a plus.

Preferred Qualifications:

  • Bachelor's degree in Marketing, Advertising, or a related field.
  • Experience with display advertising and remarketing.
  • Certification in Google Analytics or similar analytics tools.

How to Apply:

Interested candidates should submit their resume, a portfolio of successful campaigns, and a cover letter detailing their relevant experience to