Strategic Marketing Leader

11 hours ago

Karachi, Sindh, Pakistan beBeeMarketing Full time 9,000,000 - 13,000,000
Marketing Professional

We are seeking a seasoned marketing professional to spearhead our marketing initiatives, driving growth across retail and digital platforms.

This role is ideal for an experienced marketer who can design and implement effective marketing strategies that align with business objectives and fuel category growth.

  • The successful candidate will oversee multi-channel campaigns (digital, retail, PR, influencer, and B2B) with clear KPIs and ROI focus.
  • Drive go-to-market execution for key product launches, seasonal campaigns, and market activations.
  • Shape brand communication across customer and internal touchpoints, ensuring clarity and consistency.
  • Collaborate closely with Product, Sales, Retail, E-Commerce, Design, and Customer Experience teams.
  • Monitor marketing performance, extract insights, and continuously optimize strategy and spend.
Requirements:
  • 6-10 years of experience in brand, category, or integrated marketing—preferably in retail, lifestyle, or consumer industries.
  • Strong command over strategic planning, creative execution, and performance tracking.
  • Experience leading cross-functional projects and working in dynamic environments.
  • Sharp analytical skills with the ability to derive actionable insights from marketing data.
  • Exceptional communication, leadership, and project management capabilities.

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