PR and Communications Manager

2 days ago

Lahore, Punjab, Pakistan evee Full time 400,000 - 800,000 per year

Location:

Lahore, Pakistan

About Evee

Evee Electric Scooters is a leading manufacturer of electric scooters in Pakistan. We operate through a wide dealership network (approx. 150 dealers country-wide), and emphasize green mobility, youth empowerment, women-friendly design (e.g. clutchless scooters), and strong brand identity. We use a mix of social media content, formal video shoots, university-outreach events, outdoor marketing, Facebook and other paid ads, influencer marketing, SEO/CRM analytics.

Role Overview

We are seeking a PR Manager for the development and execution of Evee's communications strategy. This person will manage corporate relations and represent Evee at government and tech events across the country. The main goal is to represent Evee's brand at events, increase awareness, and create strong outreach, especially among youth and women.

Key Responsibilities

  • Develop and implement Evee's holistic communication strategy across both offline and digital channels: social media, video content, events, outdoor, university activations.
  • Oversee brand building: messaging, visual identity, and ensure brand consistency across all touchpoints.
  • Oversee content creation: formal video shoots, social media content, branded collateral, and promotional materials.
  • Use CRM tools, SEO, and analytics to monitor performance, understand customer behavior, and make data-driven decisions.
  • Plan and manage university outreach and events, dealer activations, and other public engagement efforts.
  • Liaise with sales, aftersales, product / R&D teams to ensure marketing is aligned with product capabilities, feedback, and stakeholder needs.
  • Identify brand ambassador opportunities and programs; build and manage brand ambassadors.
  • Track industry trends and competitor activity; adjust strategy accordingly.
  • Report to the Marketing Director with regular updates and strategic proposals.

Skills & Experiences

  • Strong branding skills; experience in visual storytelling, video content, influencer marketing.
  • Strategic thinking and ability to think long-term about branding, positioning, and audience growth.
  • Excellent communication skills; ability to craft messages for youth, and manage external stakeholders (influencers, universities).
  • Ability to manage budgets and deliver results in terms of awareness, engagement, and consistent brand growth.
  • Fresh graduates welcome — attitude, creativity, and ability to learn fast will be as important as years of experience.

KPIs & Success Metrics

Because this is a branding-focused role, metrics may be less immediately sales-driven, but performance will be evaluated via:

  • Brand awareness metrics (reach, impressions, social media followers, engagement rates)
  • University / event engagements and feedback (student reach, participation)
  • Influencer campaign performance (reach, content quality, alignment)
  • Consistency and quality of brand materials across all channels.

What We Offer

  • Leadership role with high ownership and freedom to shape the marketing vision at Evee
  • Work in a mission-driven company focused on green mobility, youth change, inclusivity
  • Opportunity to build a team, try new channels, and make a public impact

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