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Brand Manager

2 weeks ago

Rawalpindi, Punjab, Pakistan Trickle Up Full time $60,000 - $80,000 per year

At Trickle Up, we believe strong brands don't trickle down from the top — they grow from the ground up, powered by trust, creativity, and community. We're looking for a Brand & Marketing Manager who can blend strategy and storytelling to amplify our mission, inspire action, and drive growth. This role is perfect for someone who thrives at the intersection of creativity and strategy, and who sees brand-building as a collaborative, people-powered journey.

Key Responsibilities:

Brand Strategy & Reputation

  • Develop brand strategies that strengthen reputation and foster community trust.
  • Ensure brand consistency across messaging, design, and digital/offline touchpoints.

Campaigns & Growth

  • Plan and execute digital campaigns to drive donations, sales, and engagement.
  • Explore innovative channels (online and offline) to connect with audiences in meaningful ways.

Creative Ideation & Execution

  • Conceptualize and deliver compelling creative campaigns, content, and brand activations.
  • Collaborate on website UI/UX improvements for seamless brand experiences.
  • Infuse creativity and fresh thinking into brainstorming sessions.

Cross-Functional Collaboration

  • Partner with design, marketing, partnerships, and operations teams to align goals.
  • Lead and manage cross-team initiatives to successful completion.

Continuous Learning & Innovation

  • Monitor trends, competitor activity, and digital innovations.
  • Experiment with new ideas to keep the brand ahead of the curve.

Requirements

4+ years of experience in brand management, marketing, or communications.

Proven success in planning and running digital campaigns.

Strong creative instincts with the ability to turn insights into bold ideas.

Experience collaborating across teams and managing projects end-to-end.

Growth mindset: curious, adaptable, and eager to innovate.

(Bonus) Experience in nonprofit, social impact, or consumer brands.

Benefits

  • Competitive salary + performance-based bonuses
  • Paid annual and sick leave
  • 5-day work week (weekends off)
  • Professional development opportunities
  • Collaborative, growth-focused work environment