Senior ASO Specialist

1 day ago

Lahore, Punjab, Pakistan Ezee Games Full time 60,000 - 120,000 per year

About the Role

We are seeking an experienced
Senior ASO Specialist
with 5–7 years of proven success in driving app visibility, organic growth, and conversion optimization across major app stores. The ideal candidate will have a deep understanding of the app ecosystem, algorithm updates, and user acquisition strategies to enhance our app's performance and rankings globally.

Key Responsibilities

  • Develop and execute effective
    ASO strategies
    to maximize organic downloads on both
    App Store (iOS)
    and
    Google Play (Android)
    .
  • Conduct
    keyword research, competitor analysis
    , and
    market trend analysis
    to identify opportunities for growth.
  • Optimize app metadata, including
    titles, descriptions, keywords, icons, screenshots, and videos
    , to improve visibility and conversion rates.
  • Plan and run
    A/B tests
    to refine and enhance listing performance.
  • Collaborate with
    marketing, design, and product teams
    to align ASO strategies with broader business goals.
  • Monitor, analyze, and report on
    ASO performance metrics
    using tools such as
    App Annie, Sensor Tower, Mobile Action, or
    .
  • Stay up to date with
    app store algorithm changes
    , new ASO techniques, and best practices.

Qualifications

  • 5–7 years of hands-on experience in
    App Store Optimization (ASO)
    .
  • Strong understanding of
    mobile marketing and analytics
    .
  • Proven track record of improving app rankings and increasing organic installs.
  • Experience with
    A/B testing
    ,
    CRO (Conversion Rate Optimization)
    , and
    data-driven decision-making
    .
  • Familiarity with
    mobile app marketing tools
    and
    ASO platforms
    .
  • Excellent communication, analytical, and project management skills.
  • Ability to work independently and collaborate effectively in a cross-functional team environment.

Preferred Skills (Nice to Have)

  • Experience in
    user acquisition
    and
    paid marketing campaigns
    .
  • Knowledge of
    SEO principles
    and their application in app ecosystems.
  • Experience with
    localization and global ASO strategies
    .

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