ASO Specialist

7 days ago

Lahore, Punjab, Pakistan Highbit Games Full time 300,000 - 600,000 per year

Job Description:

We are looking for a motivated and detail-oriented
ASO Specialist (iOS)
to join our team. The ideal candidate should have a strong understanding of app store trends and a passion for optimizing app performance and growth.

Key Responsibilities:

  • Develop and implement effective App Store Optimization (ASO) strategies for iOS apps.
  • Conduct keyword research to identify opportunities for improved rankings and visibility.
  • Optimize app titles, descriptions, screenshots, icons, and previews to boost conversion rates.
  • Monitor and analyze app performance metrics such as downloads, rankings, ratings, and reviews.
  • Conduct competitive analysis to stay updated on trends, keywords, and strategies in the iOS market.
  • Collaborate with the design and content teams to create compelling visuals and metadata.
  • Stay updated with Apple App Store algorithms and changes in ASO best practices.
  • Work closely with the marketing and product teams to align ASO strategies with overall growth goals.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 1–3 years of proven experience in ASO, specifically for iOS applications.
  • Strong understanding of Apple App Store ranking factors and analytics tools.
  • Experience with ASO tools such as AppTweak, Mobile Action, Sensor Tower, or AppFollow.
  • Analytical mindset with strong data interpretation and reporting skills.
  • Excellent communication and collaboration skills.
  • Creative thinking and attention to detail.

Job Type:
Onsite, Full Time

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