Digital Marketing

5 days ago

Pakistan Ababeel FZE LLC. Full time 15,000 - 30,000 per year

Digital & Social Media Marketing Specialist (B2B)

Role Summary

Own our digital and social growth across LinkedIn, Instagram, X, YouTube/Shorts, and TikTok. Plan campaigns, create content, run paid ads, and report on performance to drive qualified leads and brand visibility.

Key Responsibilities

  • Build and execute the social media strategy: content calendar, posting, community management, and rapid responses.
  • Produce spot-on content (short-form video, carousels, case studies, reels) with clear CTAs; manage creators/agencies when needed.
  • Run paid campaigns (LinkedIn/Meta/Google): targeting, creatives, landing pages, budgets, and ongoing optimization for CPL/ROAS.
  • Drive website & CRO: A/B test headlines/forms, improve LP conversion, manage basic updates (WordPress/Webflow).
  • Manage email/newsletters & automation (HubSpot/Zoho/Mailchimp); segment lists and build nurture flows.
  • Own analytics & reporting: GA4, Search Console, and dashboards; track CTR, CVR, CPL, CAC, MQL→SQL and recommend actions.
  • Maintain clean UTM/GTM tracking and ensure CRM sync with Sales for tight feedback loops.

Requirements

  • 3–5+ years in B2B digital & social with measurable growth results.
  • Hands-on with LinkedIn (must), Meta/Instagram, basic video editing (CapCut/Premiere), Canva/Figma.
  • Proven experience in LinkedIn/Meta/Google Ads, GA4/GTM, landing-page optimization, and copywriting.
  • Excellent English; strong storytelling and visual sense.
  • Nice to have: Ahrefs/SEMrush, Webflow/WordPress, basic HTML/CSS, AEC/BIM/tech-services exposure.

Success Metrics (customize)

  • MoM growth: followers +10–15%, engagement rate ≥5%.
  • Landing page CVR +25% in 90 days; CPL within target.
  • Email: OR ≥30%, CTR ≥4%.
  • Pipeline impact: MQLs and SQLs up QoQ; CAC on target.

Tools You'll Use

LinkedIn, Meta Suite, Google Ads, GA4, GTM, Looker/Datastudio, Canva/Figma, CapCut/Premiere, HubSpot/Zoho, WordPress/Webflow, Ahrefs/SEMrush.

Job Type: Full-time

Application Question(s):

  • What is your total domain experience?
  • What is your availability to Join?
  • Monthly Salary Expectation (PKR)?
  • Your Email ID (Mandatory)
  • Your WhatsApp Number (Mandatory)
  • Submit your Work Portfolio (Mandatory)

Work Location: Remote

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