Meta Ads Specialist

5 days ago

Karachi, Sindh, Pakistan The BranPac Full time 800,000 - 1,200,000 per year

We are seeking a highly analytical and results-driven Meta Ads Specialist to join our marketing team. This role will be responsible for planning, executing, and optimizing performance-based digital marketing campaigns across channels such as Google Ads, Meta (Facebook/Instagram), TikTok, and affiliate networks. The ideal candidate will bring a mix of strategic thinking, hands-on execution, and a passion for data-driven decision-making.

Key Responsibilities:


• Plan, and execute paid media campaigns across Google Ads (Search, Display, YouTube), Meta Ads, and other platforms.


• Manage budgets and bids across campaigns to maximize ROI and achieve KPIs (CPL, CPA, ROAS, etc.).


• Conduct A/B testing of ad creatives, landing pages, and audience targeting.


• Monitor campaign performance and deliver regular reports and insights using tools


• Collaborate with the creative and content teams to develop impactful creatives aligned with campaign goals.


• Coordinate with other marketing functions and Social Media Team, email marketing, and product teams to ensure integrated campaigns.


• Stay current with industry trends and digital marketing best practices.

Job Requirements:


• Minimum 1–2 years of experience in digital marketing, specifically in performance marketing or paid media roles.


• Proven experience in managing paid ad campaigns on platforms


• Strong understanding of digital marketing metrics (CTR, CPC, CPA, ROAS, etc.).


• Proficiency with digital marketing and analytics tools (e.g., Google Ads, Meta Business Suite, Google Analytics 4, Google Tag Manager, etc.).


• Experience with marketing automation tools, Specifically E Commerce


• Strong analytical, problem-solving, and project management skills.


• Ability to work collaboratively in a fast-paced environment.

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