PPC Expert

2 days ago


Lahore, Punjab, Pakistan Digital Mandee Full time $60,000 - $80,000 per year

Key Responsibilities:

  • Plan, launch, and optimize PPC campaigns across Google, Bing, and Meta

  • Monitor key performance metrics and adjust strategies to improve ROAS and CPA

  • Conduct keyword research, audience segmentation, and A/B testing

  • Collaborate with content and design teams to produce high-performing ad

creatives

  • Track performance using Google Analytics, Google Tag Manager, and reporting

dashboards

  • Manage budgets effectively and deliver clear performance reports

Key Requirements:

  • 2+ years of hands-on PPC experience across Google, Bing, and Meta platforms

  • Deep understanding of campaign structures, bidding strategies, and audience

targeting

  • Strong analytical mindset with a proven track record of driving measurable

results

  • Proficiency in tools like Google Analytics, GTM, and platform-specific

dashboards


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