Brand Manager

2 weeks ago

Lahore, Punjab, Pakistan Mommy's Breakfast Club Full time 900,000 - 1,200,000 per year

Company Description

Mommy's Breakfast Club (MBC) is a community platform dedicated to creating safe, fun, and empowering spaces for moms and families. Through family festivals, creative kids' workshops, wellness sessions, and mom-led markets, we bring families together to connect, learn, and thrive. MBC has hosted over 30 events, reached 100,000+ individuals online, and built a network of young and working mothers. One of our recent hits was FamFest 2025 in Lahore which was a successful event for all the families and vendors who participated.

Role Description

We are seeking a dynamic and creative Brand Manager to lead brand strategy and execution for both Mommy's Breakfast Club (MBC) and FamFest. This hybrid role requires a strategic thinker with strong execution skills who can balance premium positioning with a community-first approach. The ideal candidate will have experience in brand development, event marketing, digital strategy, and public relations, and will play a central role in building meaningful connections with our audience.

Key Responsibilities:

Brand Strategy & Positioning:

  • Develop, implement, and manage brand strategies for both MBC and FamFest.
  • Ensure consistent brand voice, visual identity, and messaging across all channels.
  • Conduct competitor and market research to identify growth opportunities.

Marketing & Campaigns:

  • Design and execute marketing campaigns to grow brand awareness and community engagement.
  • Manage social media presence and digital marketing, ensuring content is creative, on-brand, and impactful.
  • Oversee influencer partnerships, PR campaigns, and collaborations.

Event Branding & Experience:

  • Work closely with the events team to craft immersive brand experiences at FamFest and MBC activations.
  • Ensure sponsors and partners are integrated seamlessly into branding and communications. Coordinate with creative teams to design marketing collateral, event visuals, and promotional materials.

Community & Partnerships:

  • Build relationships with sponsors, vendors, media partners, and collaborators.
  • Act as brand ambassador, representing MBC and FamFest in external communications.
  • Drive brand advocacy by engaging directly with our community.

Analytics & Reporting:

  • Track campaign performance and audience insights, providing reports and recommendations.
  • Monitor KPIs such as engagement, reach, sales conversions, and event turnout.

Qualifications & Skills:

  • Bachelor's/Master's degree in Marketing, Business, Communications, or related field.
  • 2–4 years of brand management, marketing, or communications experience (event/entertainment industry a plus).
  • Strong grasp of digital and social media marketing.
  • Excellent communication, copywriting, and presentation skills.
  • Creative mindset with an eye for design and storytelling.
  • Strong organizational and project management skills.
  • Ability to work in a fast-paced, collaborative, and evolving environment.

Why Join Us?

Be part of two innovative, growing platforms: Mommy's Breakfast Club – a premium community hub for mothers and families, and FamFest – Pakistan's most exciting family festival.

Work on high-impact projects that empower communities and create memorable experiences.

Collaborative, entrepreneurial work culture with room for growth.

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