Brand Manager

5 days ago

Lahore, Punjab, Pakistan Sazgar Engineering Works Limited Full time 400,000 - 800,000 per year

Company Description

Sazgar Engineering Works Limited (SAZGAR) was established in 1991 and is renowned in Pakistan for its high-quality 4-wheeler & 3-wheeler automobiles and automotive wheel rims. It became a public limited company in 1996 and has the largest manufacturing facilities in Pakistan. SAZGAR gained international recognition by exporting 3-wheelers worldwide, with notable markets in Japan and Africa. SAZGAR has also partnered with GWM and BAIC to introduce luxury SUVs and locally assembled hybrid and plug-in hybrid vehicles in Pakistan. SAZGAR is the pioneering of local assembly of EV and HEV vehicles in Pakistan.

Role Description

This is a full-time on-site role for a Brand Manager located in Lahore. The Brand Manager will be responsible for overseeing the brand strategy, managing marketing campaigns, and ensuring brand consistency across all channels. Daily tasks include market research, analyzing consumer behavior, and collaborating with cross-functional teams to develop and implement brand strategies that align with the company's goals. The Brand Manager will also be responsible for monitoring market trends and competitors to identify opportunities for growth.

Qualifications

  • Brand strategy development, branding, and brand management skills
  • 360 degree marketing campaign management and promotional activities skills
  • Strong organizational, communication, and teamwork abilities
  • Ability to work independently and collaboratively in an on-site environment
  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Experience in the automotive industry is a plus
  • Proficiency in digital marketing tools and analytical software

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