Performance Marketer

5 days ago

Lahore, Punjab, Pakistan Oxford Management Consultancy Full time 1,200,000 - 2,400,000 per year

Position: Performance Marketing Specialist / Manager

Location: Gulberg

Experience Required: 3–6+ years

Industry Preference: Real Estate or Logistics

Role Overview

We are looking for a results-driven Performance Marketer to lead paid advertising, lead generation, and ROI-focused digital campaigns. The ideal candidate must have proven expertise in running high-converting performance campaigns for real estate or logistics businesses, with strong analytical, optimization, and audience targeting capabilities. This role demands strategic planning, experimentation, and a deep understanding of funnel-based marketing.

Key Responsibilities

  • Plan, execute, and optimize paid marketing campaigns across Meta Ads, Google Ads, YouTube, LinkedIn Ads, and other digital platforms.
  • Build high-performance acquisition funnels tailored for real estate or logistics lead-generation models.
  • Conduct A/B tests on creatives, landing pages, audience targeting, and bidding strategies.
  • Manage budgets effectively to maximize ROAS, CPL, and conversion rates.
  • Monitor campaign performance, identify insights, and prepare detailed weekly/monthly reports.
  • Collaborate with creative, social, and sales teams to align campaign objectives.
  • Implement retargeting, lookalike audiences, and conversion-driven strategies.
  • Optimize landing pages and ad creatives for improved lead quality.
  • Stay updated with platform algorithm changes, industry trends, and competitor activity.
  • Ensure accurate tracking through Pixel, GA4, Tag Manager, and CRM integrations.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3–6+ years of proven performance marketing experience, preferably in real estate or logistics industries.
  • Hands-on expertise with Meta Ads Manager, Google Ads, GA4, Tag Manager, and marketing automation tools.
  • Strong analytical skills with command over CPL, CPA, CTR, ROAS, and conversion optimization.
  • Experience designing and managing lead funnels for high-ticket services (property, logistics, B2B, etc.).
  • Ability to manage high budgets and deliver ROI-focused results.
  • Excellent communication and data interpretation skills.

Preferred Skills

  • Experience with CRM systems (HubSpot, Zoho, Salesforce).
  • Knowledge of landing page builders (Webflow, WordPress, Elementor).
  • Familiarity with SEO, email marketing, and automation workflows.
  • Strong understanding of market segmentation & audience behavior.

Job Type: Full-time

Work Location: In person

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