Email Marketer

3 days ago

Karachi Federal B Area, Pakistan Functions Global Full time 900,000 - 1,200,000 per year

Location: Karachi Federal B Area, Pakistan (On-site)

Timings: Evening/Night Shift

Company: Functions Global

About Functions Global

Functions Global is a Pakistan-based technology and creative solutions company helping businesses harness AI, modern web development, and user-focused design. We specialize in AI agent development, custom web solutions, UI/UX design, and digital marketing strategies.

Role Overview

Functions Global is seeking a driven and detail-oriented Email Marketing Specialist with at least 1 year of experience in email marketing and lead generation. You'll be responsible for creating high-impact email campaigns, automating workflows, and nurturing leads to support our growth objectives.

Key Responsibilities

  • Extract and qualify potential leads from diverse online and offline sources.
  • Plan, craft, and execute high-converting email campaigns targeting different audience segments.
  • Send large-scale email campaigns (thousands of emails per day) while maintaining deliverability and compliance.
  • Build and manage automated email workflows such as welcome series, follow-ups, and drip campaigns.
  • Generate and nurture leads through consistent email communication and client engagement.
  • Monitor, analyze, and report on campaign performance metrics to drive continuous improvement.
  • Maintain and segment email lists to ensure relevance and personalization.

Requirements

  • Minimum 1 year of proven experience in email marketing and lead generation.
  • Proficiency in email marketing tools (Mailchimp, Sendinblue, ActiveCampaign, HubSpot, or similar).
  • Strong understanding of email deliverability best practices and anti-spam compliance (CAN-SPAM, GDPR, etc.).
  • Experience in email automation and segmentation.
  • Excellent written communication and copywriting skills.
  • Ability to manage large-volume email sends with attention to detail.
  • Analytical mindset to interpret performance data and optimize campaigns.

Preferred Skills

  • Knowledge of CRM platforms and integration with email tools.
  • Can create or craft email templates that convert.
  • Experience with A/B testing and conversion rate optimization.

What We Offer

  • Competitive salary and performance-based incentives.
  • Opportunity to work with an innovative team at the forefront of AI and digital solutions.
  • Professional growth and learning in a dynamic environment.

Job Type: Full-time

Experience:

  • Email Marketing: 1 year (Required)

Work Location: In person

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