Junior Performance Marketer
1 week ago
Key Responsibilities:
- Assist in launching and managing paid marketing campaigns on platforms like Google Ads, Meta, Unity Ads, and other UA networks
- Monitor campaign performance daily, optimize for KPIs such as CPI, CTR, ROAS, and retention
- Support A/B testing for ad creatives, copy, and targeting strategies
- Conduct keyword research, competitor benchmarking, and trend analysis for app store listings
- Collaborate with designers and copywriters to improve app visuals, icons, screenshots, and descriptions
- Track app rankings and conversion rates to identify improvement opportunities
- Collect and analyze campaign data using tools like Firebase, Appsflyer, Data Studio, or Excel/Sheets
- Prepare performance reports and share insights with the marketing and product teams
- Contribute ideas to improve marketing performance and user acquisition strategies
- Work closely with creative, product, and analytics teams to align marketing goals with game performance
- Stay updated on the latest mobile marketing trends, ad networks, and platform policies
- Participate in brainstorming sessions for new campaign ideas and growth strategies
Qualifications:
- Bachelor's or Master's degree in Business, Commerce, Marketing, or a related field (preferred)
- 0 to 1 year of experience in digital marketing, ASO, or performance marketing — internship or project experience is a plus
- Basic understanding of paid user acquisition, ad platforms, and app analytics tools
- Strong analytical and problem-solving skills with attention to detail
- Proficiency in Excel/Google Sheets; basic data analysis or reporting experience is an advantage
- A proactive learner with an interest in the gaming industry and player behavior
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