Junior Performance Marketer

1 week ago


Lahore, Punjab, Pakistan Game District Full time 250,000 - 750,000 per year

Key Responsibilities:

  • Assist in launching and managing paid marketing campaigns on platforms like Google Ads, Meta, Unity Ads, and other UA networks
  • Monitor campaign performance daily, optimize for KPIs such as CPI, CTR, ROAS, and retention
  • Support A/B testing for ad creatives, copy, and targeting strategies
  • Conduct keyword research, competitor benchmarking, and trend analysis for app store listings
  • Collaborate with designers and copywriters to improve app visuals, icons, screenshots, and descriptions
  • Track app rankings and conversion rates to identify improvement opportunities
  • Collect and analyze campaign data using tools like Firebase, Appsflyer, Data Studio, or Excel/Sheets
  • Prepare performance reports and share insights with the marketing and product teams
  • Contribute ideas to improve marketing performance and user acquisition strategies
  • Work closely with creative, product, and analytics teams to align marketing goals with game performance
  • Stay updated on the latest mobile marketing trends, ad networks, and platform policies
  • Participate in brainstorming sessions for new campaign ideas and growth strategies

Qualifications:

  • Bachelor's or Master's degree in Business, Commerce, Marketing, or a related field (preferred)
  • 0 to 1 year of experience in digital marketing, ASO, or performance marketing — internship or project experience is a plus
  • Basic understanding of paid user acquisition, ad platforms, and app analytics tools
  • Strong analytical and problem-solving skills with attention to detail
  • Proficiency in Excel/Google Sheets; basic data analysis or reporting experience is an advantage
  • A proactive learner with an interest in the gaming industry and player behavior

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