Performance Marketing Lead – Google

1 week ago

Karachi, Sindh, Pakistan Web Cube Technologies Full time 900,000 - 1,200,000 per year

This particular position requires candidates to be based in Karachi.

Job Description:

Position:
Performance Marketing Lead – Google & Meta Ads/ PPC Expert

Location: Remote - Karachi

Job Type: Full-time

About Us:

Web Cube Technologies is a technology solutions company based in Karachi that specializes in creating high-quality web applications for organizations and startups. We are dedicated to providing cost-effective business value through cutting-edge technologies and creative website designs. Our team focuses on delivering excellent customer service and support to help businesses establish a strong online presence.

Role Overview:

We are looking for a digital marketing professional who can own the entire funnel — from campaign ideation to execution and reporting. You'll lead our performance marketing efforts, working closely with the design and content teams to create compelling ad creatives and strategies that drive conversions and deliver consistent ROAS improvements.

Key Responsibilities:

Campaign Strategy & Research:

Conduct thorough market and competitor research to identify profitable campaign opportunities and audience targeting strategies. Review and manage user-generated content according to the moderation policy

Campaign Setup & Optimization:

Plan, build, and manage ad campaigns across Google Ads, Facebook/Instagram Ads, YouTube, and other platforms.

Performance Monitoring & Reporting:

Track KPIs such as ROAS, and CTR. Generate reports with actionable insights and strategic recommendations.

Cross-Functional Collaboration:

Work with design and content teams to craft high-performing ad creatives, landing pages, and messaging.

Conversion Tracking & Analytics:

Set up and manage conversion tracking, pixel implementations, GA4 reporting, and attribution models.

Thought Leadership:

Stay updated with the latest digital marketing trends, tools, and platform updates. Share insights and suggest improvements proactively.

Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum 5 years of hands-on experience in digital marketing and paid media.
  • Strong expertise in Meta Ads (Facebook, Instagram) and Google Ads (including YouTube).
  • Deep understanding of conversion tracking, campaign analytics, and performance metrics.
  • Proven experience in driving measurable ROAS through data-driven strategies.
  • Excellent communication and collaboration skills.
  • Creative mindset with a sharp eye for ad messaging and audience psychology.

Bonus Points for:

  • Google Ads and Meta Blueprint certifications
  • Experience with Tiktok and Reddit ads

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