Performance Marketing Specialist

5 days ago

Karachi, Sindh, Pakistan HR Ways Full time 250,000 - 350,000 per year

About the job Performance Marketing Specialist

About Company:

Innovative tech company streamlining subcontracting in manufacturing through automation and centralization.

About the Role:

We are hiring a Performance Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for executing, managing, and optimizing paid media campaigns primarily on Google Ads under the guidance of our Senior PPC Lead based in the UK.

This is an exciting opportunity for someone looking to deepen their expertise in PPC and expand into areas like email marketing, automation, and content-driven lead generation.

Key Responsibilities:

PPC & Paid Media:

  • Build, manage, and optimize end-to-end Google Ads campaigns (Search, Display, Performance Max).
  • Implement and troubleshoot conversion tracking via Google Analytics 4 (GA4) and Google Tag Manager (GTM).
  • Conduct keyword research, competitor analysis, and adjust bids to improve performance.
  • Collaborate with the SEO team to align landing pages and website experience with campaign goals.

Landing Pages & Conversion Rate Optimization (CRO):

  • Work with designers and developers to enhance landing page UX and improve conversion rates.
  • Run A/B tests on ad creatives, CTAs, and landing page elements to boost post-click performance.

Analytics & Reporting:

  • Track key performance metrics (ROAS, CTR, CPA, etc.).
  • Create performance reports for senior management, ensuring data accuracy and actionable insights.
  • Identify and resolve discrepancies in campaign tracking and reporting.

Growth Opportunities:

  • Support email marketing campaigns and CRM workflows (e.g., Pardot).
  • Assist with basic SEO initiatives and B2B lead generation strategies.
  • Get involved in marketing automation projects across multiple channels.

Required Qualifications:

  • 5-8 years of hands-on experience managing Google Ads campaigns.
  • Basic understanding of landing page UX and A/B testing principles.
  • Strong analytical skills and attention to detail.
  • Good in English (both written and verbal).

Bonus / Nice to Have:

  • Experience with CRM platforms (e.g., Salesforce, Pardot).
  • Familiarity with email marketing tools and workflows.
  • Exposure to SEO and content marketing strategies.

OTHER DETAILS:

Experience: 5-8 years

Location: Karachi

Work Mode: Onsite

Timings: 11AM - 8PM

Reporting To: Senior PPC Lead (UK)

About HR Ways:

HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel stay updated or visit to know more.

Job Type: Full-time

Pay: Rs250, Rs350,000.00 per month

Work Location: In person

  • Performance Marketing Specialist

    2 weeks ago

    Karachi, Sindh, Pakistan Idenfo Full time 900,000 - 1,200,000 per year

    Performance Marketing Specialist Location: Karachi, PakistanType: Full-time Industry: B2B SaaS Who We Are: Welcome to Idenfo, A Fintech company committed to providing an integrated Anti Money Laundering platform and top-notch compliance advisory services. We are a growing company where people are the most valuable asset. Job Overview: As the Performance...

  • Performance Marketing Specialist

    2 weeks ago

    Karachi, Sindh, Pakistan Haus Of Leen Full time 900,000 - 1,200,000 per year

    We're hiring a Performance Marketing Specialist to manage and scale our paid ad campaigns. The ideal candidate must have hands-on experience with Meta Ads (Facebook & Instagram) and a proven track record of driving sales and ROI. ResponsibilitiesPlan, launch & optimize Meta Ads campaigns.Audience research, targeting & retargeting.Pixel setup & conversion...

  • Performance Marketing Specialist

    2 weeks ago

    Karachi, Sindh, Pakistan ABIC Full time 1,500,000 - 2,000,000 per year

    Job Title: Performance Marketing SpecialistLocation: KarachiExperience Required: 3+ YearsDepartment: MarketingJob Overview:We are seeking a results-driven Performance Marketing Specialist with proven expertise in Google Ads and Meta Ads (Facebook/Instagram Ads). The ideal candidate will have at least 3 years of hands-on experience in planning, executing, and...

  • Performance Marketeer

    2 weeks ago

    Karachi, Sindh, Pakistan InnoverSol. Full time $40,000 - $80,000 per year

    We're Hiring: Performance Marketeer / Ads Specialist / Media Buyer(NIGHT SHIFT)Are you passionate about digital advertising and driving results through data-driven strategies? We're looking for a Performance Marketeer / Ads Specialist / Media Buyer to join our team.Requirements:Minimum 2–3 years of experience in performance marketingProven expertise in...

  • Performance Marketing

    3 days ago

    Karachi, Sindh, Pakistan Dany Tameerat Full time 900,000 - 1,200,000 per year

    Company DescriptionFor over 41 years, Dany Tameerat has been a trusted name in construction and real estate development, crafting exceptional high-rise buildings in Karachi and Lahore. With a portfolio of over 30 successfully delivered projects, we are dedicated to quality and innovation. Join us as we continue to shape skylines and create extraordinary...

  • Performance marketing

    2 weeks ago

    Karachi, Sindh, Pakistan SHAFFER by Grace Fabrics Full time $60,000 - $80,000 per year

    Company DescriptionSHAFFER by Grace Fabrics is a leading innovator in the textile industry, recognized for designing and manufacturing some of the most innovative and adventurous fabrics in the world. We are dedicated to pushing the boundaries of textile design and providing high-quality materials to our clients. Our commitment to excellence has earned us a...

  • Performance marketing specialist

    2 weeks ago

    Karachi, Sindh, Pakistan Black Swan Designs Full time 900,000 - 1,200,000 per year

    Company DescriptionBlack Swan Designs, a creative digital marketing agency based in Karachi, Pakistan, has a strong presence in the USA, UAE, and beyond. We specialize in unconventional marketing solutions that drive results and set new trends. With expertise across healthcare, hospitality, e-commerce, and tech startups, we deliver tailored digital campaigns...

  • performance Marketing Specialist

    5 days ago

    Karachi, Sindh, Pakistan HR Ways - Hiring Tech Talent Full time 900,000 - 1,200,000 per year

    About Company:Innovative tech company streamlining subcontracting in manufacturing through automation and centralization.About the Role:We are hiring a Performance Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for executing, managing, and optimizing paid media campaigns primarily on Google Ads under the...

  • Performance Marketing Specialist

    2 weeks ago

    Karachi, Sindh, Pakistan Aheadtech360 Full time 540,000 - 840,000 per year

    Company: AheadTech360Location: Tariq Road, KarachiEmployment Type: Full-timeWorking Hours: Monday-Friday: 10:30 AM - 7:30 PM | Saturday: Half DayJob OverviewWe are seeking an experienced Performance Marketing Specialist to drive digital marketing campaigns across Google Ads, Meta (Facebook/Instagram), and TikTok platforms. The ideal candidate will be a...

  • Performance Marketer

    1 week ago

    Karachi, Sindh, Pakistan Three Horse Collections Full time 840,000 - 1,080,000 per year

    Position Title: Performance Marketing Specialist (Real Estate)Location: Head Office, Plot# 55-A, SMCHS, KarachiWork Schedule: Monday – Saturday, 10:00 AM – 7:00 PMRole Summary: We are seeking a Performance Marketer to design, run, and optimize paid campaigns that generate qualified property leads. The role focuses on ROI-driven media buying, lead...