Performance Marketer
7 days ago
Position Title: Performance Marketing Specialist (Real Estate)
Location: Head Office, Plot# 55-A, SMCHS, Karachi
Work Schedule: Monday – Saturday, 10:00 AM – 7:00 PM
Role Summary: We are seeking a Performance Marketer to design, run, and optimize paid campaigns that generate qualified property leads. The role focuses on ROI-driven media buying, lead funnels, and real estate-specific conversions.
Key Responsibilities:
- Run paid campaigns across Google, Facebook, Instagram, TikTok.
- Track CPL, CTR, and lead-to-sale ratios.
- Test creatives, landing pages, and targeting strategies.
- Maintain lead dashboards and optimize in real-time.
- Collaborate with sales team for follow-ups and feedback.
KPIs:
- Generate ≥ 1000 qualified leads per month.
- CPL ≤ PKR 900.
- Ad CTR ≥ 3%.
- Conversion rate ≥ 12%.
Requirements:
- Bachelor's degree in Marketing or related field.
- 2–3 years of paid media experience.
- Proficiency in Google Ads Manager, Meta Business Suite.
- Data-driven and performance-oriented mindset.
Job Type: Full-time
Pay: Rs70, Rs90,000.00 per month
Application Question(s):
- Have you managed paid campaigns (Facebook Ads / Google Ads)? If yes, what was the average monthly budget you handled?
- Can you share an example of a campaign where you achieved measurable ROI?
- What is your current/expected salary?
Education:
- Bachelor's (Required)
Experience:
- Performance Marketer: 2 years (Required)
Location:
- Karachi (Required)
Work Location: In person
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