Digital Marketing Executive

2 weeks ago

Lahore, Punjab, Pakistan Rexen Consultancy Full time £40,000 - £60,000 per year

We are looking for a dynamic, Digital Marketing Exective to lead our ecommerce growth and online sales in the UK market—with a particular focus on high-impact social media marketing across Meta (Facebook/Instagram), Google Ads and TikTok.

This is a strategic and hands-on role responsible for owning the entire digital marketing funnel, driving sales via our eCommerce platform, and building a strong brand presence in competitive online spaces.

Key Responsibilities

  • Own ecommerce marketing and online sales performance across all digital channels for the UK market.
  • Plan, execute, and optimize paid and organic social media campaigns on Google Ads, Meta (Facebook & Instagram) and TikTok.
  • Stay up to date with trends in e-commerce, digital sales platforms, and consumer behaviour.
  • Analyze data and key performance indicators (KPIs) to optimize campaigns and sales funnel performance.
  • Launch and promote products, seasonal promotions, and conversion-driven campaigns tailored to UK consumer behaviour.
  • Develop and execute digital sales strategies to meet or exceed revenue targets.
  • Monitor and analyze campaign and sales performance metrics, A/B test strategies, and implement continuous improvements.
  • Lead content development for UK social media, including TikTok videos, Instagram Reels, posts, and stories in collaboration with creative teams.
  • Stay updated on UK social trends, platform algorithm changes, and emerging formats to keep content fresh and effective.
  • Manage budgets with a focus on ROI and efficient acquisition costs.

Requirements

  • 3–5 years' experience in marketing with direct responsibility for eCommerce sales and digital campaign performance.
  • Strong experience running paid and organic campaigns on Google Ads, TikTok and Meta (Facebook/Instagram).
  • Proven ability to grow online sales through social media and digital performance marketing.
  • Deep understanding of UK digital consumer behaviour, eCommerce trends, and social engagement strategies.
  • Hands-on experience with Shopify, Google Analytics, Meta Ads Manager, TikTok Ads Manager, Klaviyo, HubSpot, etc.
  • Excellent storytelling and content instincts for social platforms, especially TikTok and Instagram.
  • Highly analytical with the ability to use data to drive commercial outcomes.
  • Strong communication skills and ability to collaborate across departments.

Desirable Attributes

  • Experience in a fast-paced ecommerce or start-up environment.
  • Ability to own sales pipelines end-to-end through paid media and digital strategies.
  • Passionate about social media, content trends, digital selling, and brand storytelling.
  • Creative, proactive, and highly organized with attention to detail.

Job Type: Full-time

Work Location: Remote

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