Soical Media Manager

Position Overview

As a
Social Media Manager
at Vertex IT Solutions, you will play a key role in
strategizing, managing, and scaling social media for one or more tech products and brands
. You will be responsible not just for creating engaging content, but for
using social media as a business growth channel
—supporting lead generation, brand positioning, community building, and client engagement for tech-driven offerings.

You will collaborate closely with marketing, design, sales, and product teams to develop platform-specific strategies that align with business objectives, resonate with technical and non-technical audiences, and reflect the positioning of different tech companies/products we manage.

Key Responsibilities

1. Social Media Strategy, Positioning & Execution

• Develop and execute
  end-to-end social media strategies
  for multiple tech brands and products across platforms such as
  LinkedIn, X (Twitter), Facebook, Instagram, YouTube, and Reddit/communities where relevant
  .
• Position Vertex and partner tech brands as
  credible players in software, SaaS, DevOps, cloud, AI, and enterprise solutions
  .
• Plan and manage
  campaigns that support business goals
  such as lead generation, product launches, hiring campaigns, and client engagement.
• Create and maintain
  social media calendars
  , aligning content with product roadmaps, releases, events, and business priorities.

2. Content Creation & Brand Storytelling

• Brief, coordinate, or create high-quality content including posts, carousels, short-form videos, stories, threads, case snippets, tech explainers, and thought-leadership content.
• Adapt tone and messaging for
  different audiences
  (founders, CTOs, engineers, HR buyers, decision-makers) and different tech brands.
• Ensure all content reflects brand guidelines and communicates a
  clear, consistent value proposition
  for each tech offering.

3. Community Management & Business-Focused Engagement

• Build and nurture
  online communities
  around our tech products and services—especially on LinkedIn and other relevant B2B platforms.
• Respond to comments, messages, and inquiries in a professional and timely manner, with a focus on converting interest into
  leads, calls, or demos
  where applicable.
• Identify and engage with influencers, industry leaders, and relevant communities to expand reach and authority.
• Collaborate with sales and business development teams to
  route qualified leads
  from social media to the right sales channels.

4. Analytics, Performance & Business Impact

• Track, analyze, and report on key social media metrics: reach, engagement, follower growth, CTR, conversions, leads generated, and campaign ROI.
• Use analytics tools (e.g.,
  Meta Business Suite, LinkedIn Analytics, Google Analytics, Hootsuite, Sprout Social, or similar
  ) to gain insights and optimize content, targeting, and posting strategies.
• Run A/B tests on creatives, formats, hooks, and CTAs to continuously improve performance.
• Translate social media performance into
  business language
  —showing impact on pipeline support, brand visibility, and market positioning.

5. Cross-Functional Collaboration & Brand Alignment

• Work closely with
  marketing, product, sales, HR, and design teams
  to ensure social media activity supports broader marketing, hiring, and product goals.
• Partner with technical and product stakeholders to convert complex technical concepts into
  clear, engaging content
  .
• Support
  employer branding efforts
  to attract tech talent through social media campaigns.

6. Innovation, Trends & Growth

• Stay updated on
  social media trends, platform updates, algorithm changes, and best practices
  —especially in the B2B tech and SaaS space.
• Explore and propose new channels, formats (e.g., LinkedIn newsletters, Twitter Spaces, webinars, YouTube shorts), and strategic initiatives for growth.
• Suggest and experiment with
  paid social campaigns
  (e.g., LinkedIn Ads, Meta Ads) where needed to boost reach and lead generation.

Required Skills & Qualifications

• Bachelor's degree in
  marketing, Communications, Media Sciences, Business
  , or a related field.
• 3–4+ years of professional experience
  managing social media for
  tech companies, SaaS products, or IT services
  (B2B experience strongly preferred).
• Proven track record of:
• Managing and growing social media accounts for one or more
  technology brands
• Contributing to
  lead generation, inbound interest, or business outcomes
  through social media
• Strong command of major social media platforms and analytics tools (e.g., LinkedIn, Facebook/Instagram, X, YouTube, Google Analytics, Hootsuite, Sprout Social, or similar).
• Experience planning and executing
  social media campaigns with measurable goals
  (awareness, engagement, lead gen, event promotion, product launches).
• Excellent written and verbal communication skills, with the ability to communicate technical concepts in clear, engaging language.
• Creative mindset with an eye for
  visual storytelling, hooks, and content formats
  that perform well on social platforms.
• Experience running and optimizing
  paid campaigns
  on social media is a strong plus.
• Ability to work
  collaboratively in a fast-paced, agile environment
  , aligned with night/US hours.

What We Offer

• Competitive salary package with performance-based incentives.
• A professional, collaborative, and innovation-driven work environment.
• Opportunities for
  growth into strategic digital marketing and brand leadership roles
  .
• Exposure to
  international markets, tech products, and global clients
  .
• Medical coverage, paid leaves, and other employee benefits.