Performance Marketing Specialist

1 week ago

Islamabad, Islamabad, Pakistan Hiring Talent Globally Full time 1,200,000 - 3,600,000 per year


Requirements:

  • Bachelors degree in Marketing, Business, or a related field.
  • 4 years of experience in performance marketing, preferably within PropTech, real estate, or eCommerce sectors.
  • Proficiency in Google Ads, Meta Ads Manager, Google Analytics (GA4), and Google Tag Manager.
  • Strong understanding of digital KPIs (CTR, CPA, CAC, ROAS, and funnel metrics).
  • Experience with lead-generation funnels and real estate campaign strategies.
  • Knowledge of SEO/SEM, remarketing, and conversion tracking.
  • Highly goal-driven, proactive, and detail-oriented with strong analytical skills.

Responsibilities:

  • Execute and optimize multi-channel digital campaigns across Google Ads, Meta
  • (Facebook/Instagram), LinkedIn, and display networks for real estate and investment projects.
  • Manage campaign setup, tracking, and daily performance monitoring to achieve KPIs (CTR, CPA, ROAS, and conversion goals).
  • Conduct A/B testing, keyword optimization, and audience segmentation to improve lead quality and conversion rates.
  • Support the development of landing pages and ad creatives that drive engagement and property inquiries.
  • Collaborate with design, content, and sales teams to ensure message consistency across campaigns.
  • Track and report performance metrics with actionable insights and recommendations for optimization.
  • Coordinate with the CRM team to ensure lead attribution and nurturing through the sales funnel.

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