PPC / Paid Media Specialist (Night Shift) | Google & Meta Ads – Karachi

1 week ago

Karachi, Sindh, Pakistan ABS INTERNATIONAL Full time 500,000 - 1,500,000 per year

Company: ABS International – 16+ Years of Global Digital Marketing & Performance‑Driven BPOLocation: Karachi, Pakistan – On‑site (Gulshan‑e‑Iqbal, Block 13‑C)Job Type & Shift: Full‑time (Mon–Sat) | Night Shift – 6:00 PM–2:00 AM PKTSalary Range: Competitive Salary (depending on experience) + performance bonusesWhy Join Us?Join a performance‑driven digital marketing company that runs high‑ROI campaigns for local and global clients. We're looking for a specialist to scale Google & Meta results with clean tracking, clear KPIs, and ongoing training.What You'll DoBuild, launch and optimise campaigns in Google Ads (Search, Performance Max, Display, YouTube) and Meta Ads (Facebook, Instagram); Bing Ads experience a plus.Define keyword & audience strategies, manage negatives, match types, geo/device splits to maximise ROI.Set up and maintain conversion tracking via GA4, GTM, pixels and CAPI; validate event tracking and data integrity.Manage budgets and pacing; meet CPA/ROAS targets; prepare weekly reports in Looker Studio / GA4.Plan and execute A/B tests (ads, bids, audiences, landing pages); collaborate with content/design/dev teams to improve landing‑page conversion rate (CVR).Required Skills & Experience1–3 years hands‑on experience in PPC / Paid Media (Google Ads required, Meta/Bing add‑on).Proficient with GA4, GTM and tracking/debugging tags/events.Strong Excel/Google Sheets skills (pivot tables, lookups) and familiarity with Looker Studio.Clear written & verbal communication; ability to work on‑site in Karachi night shift.Nice‑to‑HaveExperience with e‑commerce feed management (Merchant Center), Performance Max structures, offline conversion imports.Lead‑gen quality control (duplicate blocking, form validation).Success Metrics — First 90 DaysTracking fully implemented for all active accounts (GA4/GTM validated).Reduce blended CPA by 10‑20% or increase ROAS by 15% on priority campaigns.Maintain >95% budget pacing accuracy and implement a live weekly test plan.What We OfferCompetitive salary and performance‑based bonuses.Paid certifications & upskilling budget; career path from Specialist → Senior Lead.Modern tool‑stack and collaborative, data‑first culture.On‑site night‑shift support with ergonomic environment and stable campaign load.How to ApplyClick "Apply Now" on Indeed and attach your CV. You may also include a short cover note summarising one measurable result you drove (e.g., "Reduced Google Ads CPA by 25% in 3 months"). Shortlisted candidates will be contacted within 48 hours for a screening.Job Type: Full-timeWork Location: In person

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