Sales & Distribution Manager

3 days ago

Lahore, Punjab, Pakistan Sunrice Foods (Pvt) Ltd Full time 900,000 - 1,200,000 per year

Sunrice Foods (Pvt) Ltd has over
26 years of experience
in the global rice trade. Since its inception, the company has built a reputation as a
trusted exporter of premium-quality rice
to markets across the
Middle East, Europe, and North America
, supplying private labels and major importers with products that meet the highest international quality standards.

Headquartered in
Lahore
, Sunrice Foods already has a strong and experienced
export-focused team
that has driven our success in global markets. We are now looking for
new members to join us
as we expand into the
local FMCG retail space
, collaborating closely with our existing product and export division to establish Sunrice as a leading brand in Pakistan. This phase of growth brings together our legacy of international quality with a modern, consumer-driven approach tailored to local tastes.

Role Overview

We're looking for a results-oriented
National Sales & Distribution Manager
to lead Sunrice's rollout across Pakistan. The mission is simple:
build the right distribution network and get Sunrice on shelves
in major cities and retail chains nationwide.

This role requires both strategic oversight and hands-on execution by developing relationships with the right partners, securing shelf space, and ensuring consistent product visibility in key outlets.

Key Responsibilities

1. Nationwide Distribution Network

  • Identify, appoint, and manage distributors and wholesalers across all provinces.
  • Negotiate trade margins, credit terms, and sales targets to ensure profitability and growth.
  • Oversee distributor performance, order fulfillment, and secondary sales tracking.

2. Retail Placement & Visibility

  • Secure product placement in major supermarkets and retail chains (Imtiaz, Metro, Al-Fatah, Carrefour, CSD, Chase Up, Save Mart, Naheed, Punjab Cash & Carry, and others).
  • Coordinate with store-level merchandising teams to ensure consistent shelf presence and proper product display.
  • Track and optimize sell-in and sell-out performance by region.

3. Cross-Functional Collaboration

  • Work closely with the
    Marketing Lead
    to identify and act on brand-building opportunities within retail channels, such as, end-aisle displays, promotional offers, or in-store branding.
  • Share on-ground insights on upcoming retailer promotions, trade fairs, or in-store events to support marketing campaigns.
  • Ensure trade marketing and visibility programs align with sales objectives and retailer agreements.

4. Territory Oversight & Reporting

  • Conduct field visits across markets to ensure compliance with pricing, merchandising, and branding standards.
  • Provide weekly/monthly reports on performance, distribution reach, and regional trends.

5. Market Insights & Competitor Tracking

  • Monitor competitor pricing, promotions, and retail execution.
  • Recommend strategies to strengthen Sunrice's brand presence and trade relationships.

Qualifications & Experience

  • Bachelor's degree in Business, Sales, or Marketing (MBA preferred).
  • 5-8 years of FMCG sales and distribution experience across multiple regions of Pakistan.
  • Proven record of
    building and managing distributor networks
    in food, staples, or grocery categories.
  • Strong negotiation, communication, and relationship-building skills.
  • Ability to travel frequently and manage multi-city operations.

Compensation & Benefits

  • Competitive salary package aligned with experience and industry standards.
  • Performance-based incentives tied to sales growth.
  • Travel and communication allowances.
  • Standard annual leave and public holiday benefits as per company policy.
  • Opportunity to grow with a brand expanding nationwide.

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