Google Ads Specialist
1 week ago
We are looking for a skilled Google Ads Specialist who can plan, create, and manage high-performing PPC campaigns. The ideal candidate understands how to drive quality traffic, reduce cost per click, and increase conversions while keeping campaigns fully optimized.
Key Responsibilities
- Create and manage Google Search, Display, Shopping, YouTube, and Performance Max campaigns.
- Perform keyword research, competitor analysis, and audience targeting.
- Write compelling ad copy that increases click-through rate and improves Quality Score.
- Set up conversion tracking with Google Tag Manager, Analytics, and GA4.
- Monitor daily performance and adjust bids, budgets, and targeting to improve ROI.
- Run A/B tests for ads, landing pages, and audiences.
- Prepare weekly and monthly performance reports with insights and recommendations.
- Ensure all campaigns follow Google Ads policies and best practices.
Required Skills & Experience
- Proven experience managing Google Ads campaigns (Search + Performance Max required).
- Strong understanding of CPC, CPA, ROAS, Quality Score, and attribution models.
- Ability to analyze data and make decisions based on results.
- Experience with Google Analytics, GTM, and keyword research tools.
- Strong communication skills and the ability to explain performance clearly.
- Creative mindset for ad copy, visuals, and testing new strategies.
Preferred Qualifications
- Google Ads Certification (Search/Display/Video/Shopping).
- Experience with landing page optimization and CRO.
- Knowledge of remarketing and Google Merchant Center.
What We Offer
- Flexible work environment
- Opportunity to manage high-budget campaigns
- Growth-focused, supportive team
- Performance-based bonuses
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