Google Ads Specialist

Position: Google Ads Specialist (Mobile Apps | TROAS-Focused)
Working Hours: 3:00 PM 12:00 AM
Location: Onsite
Department: Marketing

About IKONIC
IKONIC is a US-based IT company headquartered in Miami, Florida, serving clients globally for over 9 years. Were known for building scalable digital solutions and high-performing product teams. Innovation, ownership, and outcomes are core to how we work.

Position Purpose:
Were looking for a Google Ads Specialist who deeply understands mobile app marketing for both Android & iOS, with a sharp focus on TROAS-based strategies. Youll manage full-funnel performance campaigns, run growth experiments, and work cross-functionally to drive quality installs, in-app conversions, and maximize ROAS.

Education & Professional Qualification:

• Degree(s)/Major(s): Bachelors or Masters in a relevant field from a reputed local/foreign University.
• Certification(s): Google Ads Certification is a plus.

Experience:

• 2+ Year of experience in Google Ads Specialist TROAS-Focused

Responsibilities:

• Launch, manage, and scale Google App Campaigns (UAC) across Android (Google Play) and iOS (Apple App Store)
• Optimize campaigns for Target ROAS, focusing on revenue-driving events like purchases, subscriptions, and IAPs
• Perform deep competitor analysis using tools like SensorTower or AppMagic
• Handle mediation and in-app ad placements (AdMob, MoPub, ironSource, etc.)
• Monitor and improve app store visibility and ratings through review strategies
• Leverage Firebase, GA4, and Apple SKAdNetwork for conversion tracking
• Design and test creatives for various user journey stages
• Refine targeting, bidding, creatives, and placements to meet KPIs
• Build performance dashboards and deliver reporting
• Collaborate with designers, content creators, and other stakeholders to develop high-converting ad creatives and landing pages.
• Stay updated with the latest Google Ads trends, policies, and best practices.

Requirements

• 2+ years experience managing mobile app campaigns (Android + iOS) focused on TROAS
• Strong command over Google Ads UAC, Firebase, GA4, SKAN, App Store Connect, and conversion tracking
• Hands-on experience with ad mediation platforms
• Ability to manage review generation strategies on both app stores
• Experience with paid campaigns for apps with subscriptions or IAPs
• Strong analytical mindset
• Excellent collaboration and communication skills
• Google Ads certification preferred
• Experience with Apple Search Ads (ASA) or other UA channels like TikTok, Meta
• Worked on freemium, subscription, or hybrid monetization models
• Familiarity with privacy-first strategies (ATT, consent prompts, etc.)

Benefits

• EOBI
• Provident Fund
• Medical Health Insurance
• Annual Leaves
• Casual leaves
• Sick Leaves
• Bereavement Leaves
• Marriage Leaves
• Paternity Leaves
• Maternity Leaves

Why Should You Join IKONIC?

At IKONIC, we believe in providing development opportunities to all its employees, which is why our job comes with a variety of challenging assessments meant to catapult your career to the next level. This is made evident with our offerings such as:

• A growth mindset through the help of experienced and helpful Mentors. Ikonic is made up of passionate individuals who aim to support each other in their training as well as day-to-day tasks.
• A Dynamic Environment where we focus on encouraging initiatives, promoting agility and creating a work/life balance. We know the value you bring in, and we aim to nurture it.
• Market Competitive Compensation based upon your professional qualifications and skill set.
• As an Equal employment opportunity provider. All employment associated decisions are based on an individual's merit.

Note: Above goals and job descriptions are indicative and subject to change.