Marketing Manager

2 weeks ago

Karachi, Sindh, Pakistan Recruitech Solutions - RTC Full time

One of our client Leading Earth Moving Equipment Company is looking for
Marketing Manager
.

Key Responsibilities

1. Strategic Marketing & Brand Leadership

  • Develop and execute the annual marketing strategy aligned with Allied's commercial goals and Caterpillar's brand standards.
  • Position Allied as the partner of choice for industrial, construction, and energy customers through compelling storytelling and brand consistency.
  • Lead initiatives that highlight Allied's heritage of trust, service reliability, and engineering excellence.

2. Digital & Traditional Marketing (Coordination and Outsourcing)

  • Drive visibility through digital platforms (LinkedIn, Google, industry portals) and traditional media (trade publications, events, print).
  • Oversee website content, SEO/SEM, and digital advertising to increase lead generation and online engagement.
  • Manage creative and media agencies for content production, design, and campaign delivery.

3. Customer & Market Insights

  • Conduct ongoing market research and customer surveys to track industry trends, competitor movements, and customer needs across key sectors — mining, construction, energy, and transport.
  • Develop marketing intelligence reports to support business unit heads in strategic decision-making.

4. Campaigns & Events

  • Plan and execute product launches, technical seminars, and customer engagement events in collaboration with Caterpillar and other OEM partners.
  • Oversee exhibitions, sponsorships, and CSR events to enhance brand visibility and strengthen community ties.
  • Coordinate internal and external communications for key corporate announcements and milestones.

5. Sales & Business Alignment

  • Work closely with business unit heads to ensure marketing efforts directly support sales objectives and account-based strategies.
  • Develop targeted campaigns for aftersales services, rebuilds, and parts promotions to strengthen customer retention.

6. Performance & Reporting

  • Define and track KPIs such as lead generation, brand reach, campaign ROI, and customer engagement.
  • Present quarterly performance dashboards to the executive team with actionable insights.
  • Continuously refine marketing spend to optimize effectiveness and cost efficiency.

7. Caterpillar Marketing & Sales Excellence Program

  • Execution of Caterpillar MSEP.

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