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Senior Brand Manager Amazon
2 weeks ago
Job Description Summary (Short for Reference)
A Senior Brand Manager on Amazon oversees the end-to-end management of product listings, brand strategy, PPC campaigns, pricing optimization, and profitability across Amazon marketplaces. The role requires data-driven decision-making, cross-functional collaboration, and strong leadership to scale brand visibility and performance.
Interview Questions Amazon Brand Management & Strategy
- Can you describe your overall approach to managing a brand on Amazon from launch to scaling?
- How do you build and execute a brand growth strategy for Amazon?
- What key performance indicators (KPIs) do you track to measure brand success?
- How do you ensure brand consistency across multiple marketplaces (US, UK, EU)?
- What steps do you take when a product's sales suddenly drop on Amazon?
- How do you handle product positioning and differentiation in a competitive category?
Product Listing & Optimization
- How do you perform keyword research and listing optimization for better organic ranking?
- What's your process for A/B testing product titles, bullet points, and A+ content?
- Which SEO tools (Helium10, Jungle Scout, etc.) do you prefer and why?
- How do you ensure compliance with Amazon listing policies and prevent listing suppression?
- Can you share an example of a product listing you optimized that resulted in a noticeable sales improvement?
Advertising & PPC Management
- Explain your experience managing Amazon PPC campaigns — what metrics do you focus on?
- How do you balance between ACOS (Advertising Cost of Sales) and overall sales growth?
- What's your strategy for new product launches on Amazon?
- How do you use Sponsored Brands or Sponsored Display campaigns differently from Sponsored Products?
- Can you walk me through how you optimize ad budgets across multiple SKUs or marketplaces?
Analytics & Business Growth
- What data points do you analyze to identify sales trends or performance bottlenecks?
- How do you forecast demand and manage inventory effectively to avoid stockouts or overstocking?
- Have you ever used Amazon Brand Analytics or Business Reports to guide decision-making?
- What's your experience with profit margin and pricing optimization on Amazon?
Leadership & Cross-Functional Collaboration
- How do you manage and mentor junior account executives or brand managers?
- Describe a time when you had to align sales, marketing, and operations to achieve a target.
- How do you handle conflicts between sales growth goals and profitability constraints?
- What's your approach to collaborating with creative teams for A+ content or branding visuals?
Behavioral / Situational Questions
- Tell me about a time you revived a struggling product or brand on Amazon.
- How do you handle negative reviews or sudden drops in account health?
- Describe a high-pressure situation you faced during a sales campaign (e.g., Prime Day) and how you handled it.
- What was your biggest achievement managing an Amazon brand portfolio?
- How do you stay updated with Amazon's ever-changing policies and algorithm updates?
- Why do you think you're the best fit for a Senior Brand Manager role in our company?
Job Type: Full-time
Pay: Rs150, Rs200,000.00 per month
Work Location: In person
