Performance Marketer
7 days ago
Job description:
Key Responsibilities
- Own the lead generation budget, allocating spend to channels and campaigns that deliver the highest volume of qualified leads.
- Define and optimize the customer journey from ad click to form submission to sales handoff.
- Manage hands-on campaign execution across key lead gen channels, primarily:
o Google Ads, LinkedIn, Meta / Facebook
- Continuously A/B test ad copy, creatives, landing pages, and form fields to improve conversion rates and lead quality.
- Go beyond vanity metrics; deeply analyze campaign performance based on Cost Per Lead (CPL), Cost Per Qualified Lead, Lead-to-Customer Conversion Rate, and Pipeline Influence.
- Build and maintain clear dashboards to report on marketing-sourced pipeline and revenue to leadership.
- Implement and manage tracking pixels and conversion APIs for accurate attribution.
Job Type: Full-time
Work Location: In person
Job Type: Full-time
Pay: Rs90, Rs150,000.00 per month
Work Location: In person
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