Area Sales Manager- Sialkot

3 days ago

Siālkot, Punjab, Pakistan Continental Biscuits Limited Full time $40,000 - $60,000 per year

Job Responsibilities:

  • Drive achievement of Area Volume Targets (Primary & Secondary) on a monthly basis through focused sales execution.
  • Lead Morning and Evening Sessions with DSRs to review daily performance and drive action plans.
  • Track Field KPIs such as penetration and bill/outlet productivity to strengthen market performance.
  • Promote smart selling by driving usage of tools like Google Maps among Field Officers for improved route efficiency.
  • Lead execution of Trade Promotions across territories in line with agreed mechanics.
  • Ensure Trade Offers and Wholesale Discounts are accurately passed on to customers.
  • Minimize damages and losses by maintaining proper warehouse standards and practicing FIFO at distributor level.
  • Drive availability and visibility in trade channels through effective coordination with Field Officers and DSRs.
  • Motivate and guide Distributors to achieve sustainable business growth.
  • Gather and share market intelligence with Head Office to support strategic planning.
  • Support the Regional Sales Manager (RSM) in key initiatives, projects, and performance tracking.
  • Demonstrate strong people management and conflict resolution skills, fostering discipline and motivation within the field team.

Education:

Master's degree.

Experience:

3-5 years of relevant sales experience preferably from FMCG industry.

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