Senior Google and Meta Ads Specialist

7 days ago

Lahore, Punjab, Pakistan Bridgeway Solution Full time 3,360,000 - 6,400,000 per year

Job Title: Senior Google and Meta Ads Specialist (Remote)

Location: Remote

Job Type: Full time (12pm to 8pm PK time)

Overview:

Our client an EU based marketing agency company is seeking a full time remote proactive and experienced individual to manage and optimize campaigns across Meta Ads, and Google Ads. This results-driven role requires a strong background in paid campaigns and the ability to work independently. The ideal candidate will leverage AI tools like ChatGPT to enhance campaign performance and drive efficiency.

Key Responsibilities:

  • Manage and optimize paid social campaigns on Meta Ads and Google Ads, ensuring performance aligns with business objectives and budgets.
  • Proactively identify opportunities for campaign improvements and implement strategies to enhance performance.
  • Analyze data and analytics to guide campaign decisions, continuously optimizing strategies.
  • Take ownership of ad budgets, ensuring efficient spend management and measurable outcomes.
  • Write high-quality, localized ad copy tailored to specific target audiences.
  • Collaborate effectively with designers, developers, and marketing teams to deliver cohesive, on-brand campaigns.
  • Track campaign performance using reporting tools like Looker Studio and provide actionable insights for continuous improvement.
  • Stay updated on the latest trends in paid social and apply relevant insights to campaigns.

Required Qualifications:

  • Proven experience managing paid social campaigns in e-commerce.
  • Skilled in optimizing high-budget campaigns for measurable results.
  • Expertise in Meta Ads, Google Ads, and related platforms.
  • Strong English copywriting with a focus on localized content.
  • Familiar with ChatGPT and custom GPT solutions for content refinement.
  • Strong analytical skills to interpret data and optimize campaigns.
  • Self-sufficient and proactive in task management and communication.
  • Experience with reporting tools like Looker Studio is a plus.

Additional Skills We Value:

  • Strategic thinking to balance branding and conversions.
  • Creativity in developing innovative ad formats and messaging.
  • Understanding of integrating paid social into an omnichannel strategy.
  • Strong collaboration skills within cross-functional teams.
  • Awareness of current trends in paid social and translating them into actionable strategies.

Tools and Processes:

  • Use Slack for communication, with all tasks and deliverables requiring approval before going live.
  • Proficiency in for task management and the ability to work within established processes.

Benefits:

  • Health Insurance
  • Fully remote job opportunity
  • Opportunity growth within the company
  • Salary from PKR 280k p/m

Job Type: Full-time

Pay: Rs280,000.00 per month

Work Location: In person

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