Digital Marketing
5 days ago
Digital Marketing & Branding Executive
Location: Islamabad
Position Overview
We are looking for a Digital Marketing & Branding Executive to take ownership of digital campaigns, strengthen our brand identity, and drive customer engagement. This role requires hands-on expertise in digital marketing strategies, social media, and analytics, and coordinating with cross-functional teams.
Key Responsibilities
- Assist in developing and executing digital marketing campaigns (SEO, social media, email, paid ads).
- Create and schedule engaging content for social media channels (LinkedIn, Instagram, etc.).
- Monitor website and social media performance, prepare reports, and suggest improvements.
- Research industry trends, competitor activities, and digital marketing best practices.
- Support event marketing, online promotions, and employer branding initiatives.
- Maintain and update marketing tools.
Qualifications & Skills
- Bachelor's degree in Marketing, Business, or Mass Communications.
- 1+ year of experience in digital marketing and branding (internships/freelance acceptable).
- Hands-on exposure to SEO, SEM, PPC, Google Ads, and social media platforms.
- Familiarity with email marketing tools and Google Analytics.
- Basic knowledge of any graphic design tools
- Strong communication, creativity, and attention to detail.
- Data-driven mindset with the ability to track KPIs and suggest improvements.
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