Digital Marketing Lead

1 week ago


Rawalpindi, Punjab, Pakistan Trickle Up Full time 1,000,000 - 1,500,000 per year

The Digital Marketing Lead is responsible for creating and ensuring FSBee's digital presence. You will develop an online brand awareness, increase engagement, and support customer acquisition and retention across all digital channels. You own the full marketing pipeline, including visibility, engagement and conversion.

Key Responsibilities:

Digital Strategy & Planning

  • Develop and execute a comprehensive digital marketing strategy aligned with FSBee's mission and goals.
  • Manage campaigns across social media, paid ads, and email marketing.
  • Maintain brand voice and consistency.

Social Media & Content

  • Create and manage content for LinkedIn, Instagram, YouTube, X, and other platforms.
  • Build a content calendar focused on growth and visibility.
  • Translate sustainability concepts into simple, compelling, business-friendly content.
  • Collaborate with the sustainability team to ensure accuracy and relevance.

Performance Marketing

  • Plan, execute, and optimise paid advertising campaigns (Google, Meta, LinkedIn).
  • Monitor various digital KPIs.
  • Run A/B tests and improve campaign ROI using data insights.

Email Marketing & Automation

  • Build automated onboarding flows, newsletters, and retention emails.

Collaboration

  • Contribute content for videos, webinars, and educational campaigns
Requirements
  • Preferred: 2–3 years of experience in digital marketing (or more). However, we prioritise skills, creativity, and proven capability.
  • Strong understanding of social media, paid marketing, content creation, and analytics.
  • Excellent written communication and storytelling, creative and analytical abilities.
  • Proficiency with LinkedIn Sales Navigator, Meta Ads Manager, Google Ads, Google Analytics, Canva/Figma for social media posts design, and email automation tools.
  • Strong time management and ability to lead multiple projects in a fast-paced environment
Benefits
  • Competitive salary + performance-based bonuses
  • Paid annual and sick leave
  • 5-day work week (weekends off)
  • Professional development opportunities
  • Collaborative, growth-focused work environment


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