Manager Brand Experience

3 days ago

Islamabad, Islamabad, Pakistan Hakeem Easy Finance Full time 1,200,000 - 3,600,000 per year

We are looking for a Manager/Lead Marketing (Brand & Media) with strong expertise in branding, media marketing, social media communication, and digital presence management. The ideal candidate will have a solid background in the financial services/fintech sector and will be responsible for driving brand visibility, customer communication, and digital branding strategies. This role requires leadership skills to manage content and design teams, while ensuring consistent and impactful brand storytelling.

Key Responsibilities

Brand & Media Marketing

  • Develop and execute brand-building strategies tailored to the financial services industry.
  • Plan and oversee media campaigns to strengthen brand visibility and positioning.
  • Ensure alignment of brand messaging across all communication channels.

Social Media & Communication

  • Lead social media communication strategy across platforms (Facebook, LinkedIn, Instagram etc.).
  • Manage brand storytelling, customer communication, and reputation management.
  • Monitor and analyze engagement, sentiment, and reach for continuous improvement.

Website & Digital Presence

  • Oversee company website content, design, and updates to ensure a seamless user experience.
  • Collaborate with tech/design teams for UI/UX improvements and content optimization.
  • Ensure digital branding consistency across websites, apps, and customer touchpoints.

Team Management

  • Lead and mentor content writers, designers, and digital branding team members.
  • Ensure timely delivery of campaigns, creatives, and communication materials.

Finance Industry Knowledge

  • Stay up to date with industry players and market trends.
  • Analyze competitor campaigns and propose strategies for positioning WFS as a strong fintech brand.
  • Align communication and branding strategies with financial product offerings and customer needs.

Customer CPI (Cost per Install/Interaction) & Growth Metrics

  • Monitor branding impact on customer acquisition, CPI, and engagement levels.
  • Collaborate with product and business teams to align branding with growth objectives.

Qualifications & Skills

Required:

  • Bachelor's/master's in marketing, Business, Communications, or a related field.
  • 3–5 years of proven experience in brand/media marketing (preferably in fintech/financial services).
  • Strong knowledge of social media communication, website management, and digital branding.
  • Demonstrated experience in leading content and design teams.
  • Familiarity with fintech players like and their brand strategies.
  • Excellent communication, storytelling, and leadership skills.

Preferred:

  • Understanding of customer acquisition metrics (CPI, engagement, retention).
  • Knowledge of digital branding tools, analytics, and campaign reporting.
  • Strong creative instincts with an analytical mindset.

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