
Performance Marketing
2 days ago
Role Overview
We are looking for a
Performance Marketer
to drive customer acquisition and growth for our Personal care brand. This is a
full-time, on-site role
in Johar Town, Lahore, focused on managing and scaling paid campaigns primarily on
Meta (Facebook/Instagram) and Google Ads
.
Key Responsibilities
- Plan, launch, and optimize campaigns on Meta and Google Ads to maximize ROI.
- Manage advertising budgets and ensure cost-efficient growth.
- Track, analyze, and report campaign performance using Google Analytics and other tools.
- Conduct A/B testing and implement Conversion Rate Optimization (CRO) strategies.
- Research competitors and industry trends to identify growth opportunities.
- Collaborate with the creative team to ensure ad messaging aligns with brand goals.
Qualifications
- Proven experience running paid campaigns on
Meta Ads
and
Google Ads
. - Strong knowledge of
PPC, SEO, and digital marketing fundamentals
. - Proficiency in
data analysis, performance tracking, and reporting
. - Skills in
CRO and A/B testing
. - Strong communication and teamwork abilities.
- Bachelor's degree in
Marketing, Business, or related field
. - Experience in the
beauty/Personal care industry
is a plus.
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