Google Ads

7 days ago

Karachi, Sindh, Pakistan ibex. Pakistan Full time 900,000 - 1,200,000 per year

Ibex, for one it's global client, is hiring.

Timings:
EST hours

Objective:

Own paid media execution and optimization (Google Ads, LSAs, Meta Ads), ensuring profitable growth and continuous ROAS improvement.

Core Responsibilities


• Campaign Management

o Plan, launch, and optimize Google Ads (search, display, remarketing) campaigns.

o Manage Google Local Services Ads (LSAs): bids, profiles, reviews strategy.

o Oversee Meta Ads campaigns where relevant to acquisition funnel.

o Monitor and adjust budgets for maximum efficiency and lead volume.


• Testing & Optimization

o Run structured A/B tests on ads, copy, and landing pages.

o Partner with design team on creative refreshes (banners, assets).

o Continuously improve CTR, CPA, and ROAS.


• Reporting & Insights

o Deliver weekly paid media performance reports with next-step recommendations.

o Track and report cost per lead (CPL), ROAS, and lead quality.

Required Experience:


• 3–5 years managing Google Ads campaigns with $50K+/month spend.


• Deep experience with GA4, Google Tag Manager, and conversion tracking setup.


• Hands-on with Google LSAs and Meta Ads Manager.


• Strong record of ROAS improvement and CPL reduction.


• Comfortable with Excel/Sheets, Data Studio/Looker for reporting.


• Skilled in A/B testing frameworks and interpreting results.

Success Metrics:


• ROAS improved by ≥15% within 90 days.


• CPL reduction across top GEOs.


• ≥2 creative/test variants launched per month.


• CTR and conversion rates outperform industry benchmarks.

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