Below-The-Line Supervisor

5 days ago

Karachi, Sindh, Pakistan oraimo accessories Full time 600,000 - 1,200,000 per year

We're Hiring: BTL Supervisor – Oraimo (Karachi)

Oraimo, a leading smart accessories brand under Transsion Holdings, is looking for a
BTL Supervisor
in Karachi to strengthen our on-ground marketing efforts.

Location:
Karachi

What We're Looking For:

  • 3–4 years of
    hands-on BTL marketing experience
  • Experience in the
    mobile phone/accessories industry
    is a plus (not mandatory)
  • Strong knowledge of
    Karachi's mobile markets
    will be an added advantage

Key Responsibilities:

  • Develop and implement BTL marketing strategies and campaigns aligned with brand and sales goals.
  • Plan and execute on-ground activations, sampling activities, trade promotions, mall activations, in-store branding, and more.
  • Liaise with vendors, event organizers, and activation agencies to ensure smooth execution.
  • Monitor competitor activities and consumer trends to identify new marketing opportunities.
  • Work closely with sales and trade teams for local promotional activities.
  • Manage POSM, merchandising, and marketing material requirements for campaigns.
  • Track ROI and effectiveness of BTL initiatives; prepare post-activation reports and recommendations.
  • Ensure brand guidelines are consistently followed across all activations and materials.
  • Handle budget planning and cost control for all BTL campaigns.

Take the next step in your career and be part of Oraimo's growing team – apply today to join us in creating exciting on-ground brand experiences

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