Assistant Manager Digital Marketing
1 week ago
- Digital Strategy & Coordination:
Collaborate with the central marketing team to define digital campaign plans.
Coordinate with all regional/campus marketing teams to align campaign timelines and messaging.
Manage the national campaign calendar and ensure alignment across campuses.
- Agency Coordination:
Provide the external digital agency with the required briefs, content, and guidelines.
Ensure the agency delivers campaigns on time, on-brand, and as per the approved plans.
Act as the internal point of contact to ensure that agency-delivered work aligns with organizational timelines and templates.
- Content Grid & Calendar Management:
Maintain the national yearly/monthly digital content calendar.
Ensure content is aligned with admissions cycles, academic events, and brand campaigns.
Maintain consistent tone, visuals, and messaging across all platforms and campuses.
- Website & Landing Page Coordination:
Work with the internal web team (or agency) to update content, landing pages, and campaigns.
Ensure accuracy, brand alignment, and usability of all digital properties.
- Analytics & Reporting:
Review campaign performance reports and extract key insights.
Share summarized dashboards with internal stakeholders.
Recommend optimizations based on trends and results.
- Competitive Benchmarking:
Track competitor activity across digital platforms.
Share actionable insights on campaigns, messaging, or innovation.
Support strategic decision-making with regular analysis.
- Internal Communication:
Coordinate with campus marketing teams nationwide.
Ensure local teams are aligned with central digital campaigns.
Share templates, campaign plans, and timelines regularly.
Skills & Experience:
Bachelors / Masters Degree in Marketing
3–5 years of hands-on experience in digital marketing
Broad knowledge of digital channels (social media, SEO, PPC, websites, email)
Comfortable working with and guiding digital agencies
Proficient in GA4, Meta Suite, Excel/Google Sheets
Strong organizational and project coordination skills
Understanding of brand consistency, content planning, and calendar management
Experience managing multi-location campaigns is a plus
Excellent English communication & Coordination skills
Job Type: Full-time
Pay: Rs100, Rs150,000.00 per month
Experience:
- hands on: 3 years (Required)
Work Location: In person
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