Assistant Manager Digital Marketing

2 weeks ago


Lahore, Punjab, Pakistan Make It Happen_Global Full time 1,200,000 - 3,600,000 per year
  1. Digital Strategy & Coordination:

Collaborate with the central marketing team to define digital campaign plans.

Coordinate with all regional/campus marketing teams to align campaign timelines and messaging.

Manage the national campaign calendar and ensure alignment across campuses.

  1. Agency Coordination:

Provide the external digital agency with the required briefs, content, and guidelines.

Ensure the agency delivers campaigns on time, on-brand, and as per the approved plans.

Act as the internal point of contact to ensure that agency-delivered work aligns with organizational timelines and templates.

  1. Content Grid & Calendar Management:

Maintain the national yearly/monthly digital content calendar.

Ensure content is aligned with admissions cycles, academic events, and brand campaigns.

Maintain consistent tone, visuals, and messaging across all platforms and campuses.

  1. Website & Landing Page Coordination:

Work with the internal web team (or agency) to update content, landing pages, and campaigns.

Ensure accuracy, brand alignment, and usability of all digital properties.

  1. Analytics & Reporting:

Review campaign performance reports and extract key insights.

Share summarized dashboards with internal stakeholders.

Recommend optimizations based on trends and results.

  1. Competitive Benchmarking:

Track competitor activity across digital platforms.

Share actionable insights on campaigns, messaging, or innovation.

Support strategic decision-making with regular analysis.

  1. Internal Communication:

Coordinate with campus marketing teams nationwide.

Ensure local teams are aligned with central digital campaigns.

Share templates, campaign plans, and timelines regularly.

Skills & Experience:

Bachelors / Masters Degree in Marketing

3–5 years of hands-on experience in digital marketing

Broad knowledge of digital channels (social media, SEO, PPC, websites, email)

Comfortable working with and guiding digital agencies

Proficient in GA4, Meta Suite, Excel/Google Sheets

Strong organizational and project coordination skills

Understanding of brand consistency, content planning, and calendar management

Experience managing multi-location campaigns is a plus

Excellent English communication & Coordination skills

Job Type: Full-time

Pay: Rs100, Rs150,000.00 per month

Experience:

  • hands on: 3 years (Required)

Work Location: In person



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