Senior User Acquisition

7 days ago

Islamabad, Islamabad, Pakistan Funprime Technology Full time 60,000 - 120,000 per year

Job Overview:

Funprime Technology is looking for an experienced and data-driven
Senior User Acquisition Manager
to lead and optimize our app marketing strategies across platforms. The ideal candidate must have strong hands-on experience with
Google Play Console, Firebase, Google Ads, and mobile growth analytics
, with a proven track record of scaling apps through paid and organic channels.

Key Responsibilities:

  • Plan, execute, and manage
    user acquisition campaigns
    across Google Ads, UAC, and social platforms.
  • Analyze and optimize
    app performance metrics
    using
    Firebase
    ,
    Google Analytics
    , and
    Play Console insights
    .
  • Manage
    app publishing, updates, and performance tracking
    through Google Play Console.
  • Collaborate with the
    ASO, design, and product teams
    to improve visibility and conversion rates.
  • Drive
    paid and organic traffic
    growth, ensuring strong ROI and retention.
  • Conduct
    A/B testing
    for creatives, audiences, and campaign structures.
  • Track user behavior and engagement to develop data-backed growth strategies.
  • Prepare weekly and monthly
    performance reports
    for management.
  • Stay updated on the latest
    UA tools, algorithms, and industry trends
    .

Required Skills & Expertise:

  • In-depth knowledge of
    Google Play Console
    ,
    Firebase
    ,
    Google Ads
    , and
    App Campaigns
    .
  • Strong understanding of
    ASO
    ,
    mobile marketing funnels
    , and
    app monetization models
    .
  • Experience managing large-scale
    UA budgets
    efficiently.
  • Analytical mindset with expertise in
    data-driven decision-making
    .
  • Excellent communication and collaboration skills.
  • Familiarity with tools such as
    Adjust
    ,
    Appsflyer
    , or
    Meta Ads Manager
    is a plus.

Qualifications:

  • Bachelor's degree in
    Marketing, Business, Computer Science
    , or related field.
  • 3–5 years
    of proven experience in user acquisition, app growth, or digital performance marketing.

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