
User Acquisition and ASO Specialist
2 weeks ago
We're looking for passionate individuals to join our growth marketing team and drive the success of our mobile apps and games. Whether you're an experienced performance marketer or a motivated fresh graduate eager to learn, this role offers the opportunity to shape user acquisition (UA) strategies and boost visibility through app store optimization (ASO).
Key Responsibilities:
User Acquisition
- Plan, execute, and manage paid UA campaigns across platforms (Meta, Google, TikTok, Unity Ads, etc.)
- Scale campaigns for both casual/core mobile games and productivity/utility apps
- Monitor and optimize campaign KPIs including CPI, ROAS, LTV, CAC, and retention
- Conduct A/B testing on targeting, creatives, and bidding strategies
- Collaborate with creative and product teams to design and optimize ad creatives
- Generate and maintain reports with actionable insights on acquisition funnel metrics
App Store Optimization (ASO)
- Research and implement ASO strategies to improve app visibility and conversion rates
- Optimize metadata (titles, descriptions, keywords, visuals, etc.) for both iOS and Android apps
- Track keyword rankings, conversion rates, and competitor trends
- Collaborate with design and product teams on app store assets and promotional content
Learning & Development (for entry-level candidates)
- Assist senior UA specialists in campaign execution and performance reporting
- Support market research and competitor analysis in the app and gaming industry
- Gain hands-on experience with tools like Meta Ads Manager, Google Ads, and mobile analytics dashboards
- Learn ASO best practices and contribute to ongoing optimization tasks
What We're Looking For
- For experienced candidates: proven track record in UA and/or ASO, with strong analytical and strategic skills
- For trainees: recent graduates passionate about mobile growth marketing, eager to learn and grow in a fast-paced environment
- Strong understanding of digital marketing fundamentals and user behavior
- Data-driven mindset with attention to detail
- Familiarity with mobile ad platforms and analytics tools (preferred, not required for trainees)
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