Marketing Manager

4 days ago


Lahore, Punjab, Pakistan Zainab Musa Full time 500,000 - 1,000,000 per year

Company Description

We are a premium eastern women's wear fashion brand, selling online to Pakistani and international markets (UK, USA, Middle East). Our mission is to deliver high-quality designer wear with an exceptional shopping experience.

Role Description

We are looking for a Performance Marketing Specialist with strong expertise in Meta Ads (Facebook/Instagram) and Google Ads to join our team. The ideal candidate should be data-driven, result-oriented, and passionate about achieving high ROAS (Return on Ad Spend)

Responsibilities


• Plan, execute, and optimize Meta Ads (Facebook/Instagram) and Google Ads campaigns for sales growth.


• Continuously test ad creatives, copy, and audiences to identify winning combinations.


• Monitor KPIs including ROAS, CTR, CPC, and Conversion Rate, making adjustments to improve performance.


• Manage ad budgets efficiently to maximize profitability.


• Collaborate with creative/design team for ad visuals and video content.


• Conduct competitor analysis and market research to identify new opportunities.


• Provide weekly and monthly performance reports with actionable insights.


• Scale campaigns that deliver consistent 3x+ ROAS.

Requirements


• 2–4 years of hands-on experience running Meta Ads + Google Ads for e-commerce brands.


• Proven track record of achieving profitable ROAS.


• Strong understanding of e-commerce funnels, remarketing, and customer acquisition strategies.


• Analytical mindset with experience in using tools like Google Analytics, Facebook Ads Manager,
Google Tag Manager.


• Ability to manage 7-figure+ PKR monthly ad budgets.


• Fashion/e-commerce industry experience is a big plus.

What We Offer


• Competitive salary + performance bonuses.


• Opportunity to work with a fast-growing fashion brand expanding internationally.


• Creative freedom and ownership of ad strategy.


• Growth-oriented, collaborative work environment.


How to Apply

Please apply via LinkedIn or send your CV + portfolio of past ad results to


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