Digital Content Lead

5 days ago

Islamabad, Islamabad, Pakistan Edge Full time 900,000 - 1,200,000 per year

This role is not for Edge — we are hiring on behalf of
Pastel

We're looking for a Content Lead who knows how to turn existing material into viral, high-performing social content. This role focuses on repackaging and optimising existing assets (post production), to maximise reach, engagement, and audience growth across platforms.

Key Responsibilities


• Strategically recreate and adapt existing content (videos, clips, visuals, and posts) for different social media platforms.


• Identify trending formats, styles, and hooks to repurpose existing content into engaging short-form videos, reels, or posts.


• Manage a consistent content calendar focused on growth, virality, and organic engagement.


• Edit, caption, and refine content to ensure it's visually appealing, on-brand, and aligned with audience behaviour.


• Track performance metrics, identify high-performing formats, and adjust strategy to improve engagement.


• Stay updated on current digital trends, platform algorithms, and audience preferences, especially in the U.S. market.


• Collaborate with marketing and design teams to maintain a unified content strategy and brand voice.

Requirements


• Experience in repurposing or editing content for social media platforms (Instagram, TikTok, YouTube Shorts, etc.).


• Proven track record of creating or managing content that achieved viral reach and engagement.


• Strong creative instincts, able to transform ordinary clips or visuals into attention-grabbing, shareable content.


• Excellent understanding of visual storytelling, pacing, and hooks.


• Proficiency in editing tools such as CapCut, Premiere Pro, or similar platforms.


• Data-driven mindset with the ability to analyse engagement metrics and iterate quickly.


• Deep understanding of U.S. digital trends, humor, and audience preferences.


• Highly proactive, detail-oriented, and able to work independently.

Details

Role Type: Full-time, Onsite

Shift: U.S. Time Zone (Evening Shift)

Location: Amazon Mall, Islamabad

  • Digital Content Creator

    5 days ago

    Islamabad, Islamabad, Pakistan Elegant Solutions (PVT) LTD Full time 600,000 - 1,200,000 per year

    Company DescriptionElegant Solutions (PVT) Ltd is a leading solutions provider and systems integrator in Pakistan, specializing in IT & Telecom, SMD LED Videowall Solutions, and Safety & Security Solutions, particularly for the Defense Sector. With over 20 years of industry experience, our professionals are trained and experienced in the latest security and...

  • Marketing Manager – Digital Marketing

    3 days ago

    Islamabad, Islamabad, Pakistan Digital OORT Full time 780,000 - 1,560,000 per year

    We're seeking a creative and analytical Marketing Manager to lead, plan, and execute all things digital marketing. From social media and content marketing to SEO, email campaigns, and paid advertising, you'll manage and grow our digital footprint to drive brand awareness, lead generation, and engagement.Key Responsibilities:Develop and implement...

  • Digital Marketing

    2 weeks ago

    Islamabad, Islamabad, Pakistan 9Xero Digital Full time 150,000 - 250,000 per year

    Company Description9Xero Digital is a trusted digital growth partner specializing in digital marketing for various industries including Property & Real Estate, Education, and the Hospitality Industry. We offer tailored services to meet specific needs and goals, including website development, social media marketing, digital marketing strategies, brand design,...

  • Content Specialist

    2 weeks ago

    Islamabad, Islamabad, Pakistan Velocity Digital Marketing Full time $104,000 - $130,878 per year

    Velocity Digital Marketing is looking to hire a Content Specialist to join our growing company We are seeking fresh, creative talent to join our content team. Whether you're a recent graduate with innovative ideas or a seasoned writer with a proven track record, we're looking for individuals who can bring originality, strategy, and impact to our...

  • Content Writer

    2 weeks ago

    Islamabad, Islamabad, Pakistan Velocity Digital Marketing Full time 400,000 - 600,000 per year

    Velocity Digital Marketing is looking to hire a Content Writer to join our growing companyWe are seeking fresh, creative talent to join our content team. Whether you're a recent graduate with innovative ideas or a seasoned writer with a proven track record, we're looking for individuals who can bring originality, strategy, and impact to our...

  • Content Production Lead

    2 weeks ago

    Islamabad, Islamabad, Pakistan Faisal Town Group Full time 104,000 - 130,878 per year

    Content Production Lead FaisalTown Group Head Office Rawalpindi | Marketing & Communications | Full-timeAbout Faisal Town GroupFaisal Town Group is one of Pakistan's fastest growing real estate and lifestyle conglomerates. From luxury real estate and hospitality to broadcast media, we are committed to redefining living standards through creativity,...

  • Digital Marketing Expert

    2 weeks ago

    Islamabad, Islamabad, Pakistan MovingStone Digital Full time 900,000 - 1,200,000 per year

    Company DescriptionMovingStone Digital couples technical mastery with artistry to create unforgettable digital content. We specialize in Digital Branding, Motion Graphics, CGI/VFX, and Consultancy. By using animations, VFX, CGI, and Motion Capture, we help brands stay dynamic and captivating in a fast-paced digital world. Our approach ensures your content...

  • Content Writing Intern

    2 weeks ago

    Islamabad, Islamabad, Pakistan Velocity Digital Marketing Full time 120,000 - 180,000 per year

    Velocity Digital Marketing is looking to hire a Content Writing Intern to join our growing companyWe're looking for fresh, creative talent to join our content team as interns. If you're a student (final semester) or recent graduate eager to explore the world of content creation, this is your chance to gain hands-on experience. We value originality,...

  • Digital Ad Campaign Specialist

    2 days ago

    Islamabad, Islamabad, Pakistan Digital Knock Full time 1,200,000 - 2,400,000 per year

    We're looking for a performance-driven Digital Ad Campaign Specialist — someone who can manage campaigns, optimize performance, and own every client's digital presence from start to success.Location:E11 Islamabad, Pakistan (On-site)Organization:Digital KnockApplication Deadline:15 October 2025Apply at:About the RoleDigital Knock is hiring aDigital Ad...

  • Digital Media and Content Strategist

    2 weeks ago

    Islamabad, Islamabad, Pakistan Clyro Full time 1,200,000 - 3,600,000 per year

    Onsite – Islamabad | Full-TimeAbout ClyroClyro is a UI/UX design agency helping startups and modern businesses craft intuitive, scalable digital products. We're in an exciting growth phase and looking for aDigital Media and Content Strategistwho can take ownership of our online presence, shape our storytelling, and ensure our brand is consistently...