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Associate Manager, Paid Search

2 weeks ago

Pakistan The Children's Place Full time 900,000 - 1,200,000 per year

Location:

Lahore,

Job Summary:

Associate Manager, Paid search supports the execution, performance, and growth of paid search campaigns for enterprise-level accounts. This position will support the Manager Paid Search for leading the strategy and management of paid search initiatives, leveraging their expertise to drive performance across large-scale campaigns. As a key player on our marketing team, this position requires to work with some of the most complex and high-value accounts, while contributing to broader cross-channel marketing strategies.

Responsibilities:

Key Accountabilities:

  • Provide support to end-to-end management of enterprise-level paid search campaigns, including campaign setup, daily optimizations, ongoing performance analysis, and strategic directions.
  • Continuously monitor and optimize campaigns to improve performance against key metrics (ROAS, CPA, CTR, etc.) and achieve business goals.
  • Collaborate with other marketing teams to ensure a cohesive strategy that integrates search with other media channels, enhancing the overall marketing mix.
  • Analyze campaign performance data and provide actionable insights to guide future strategies. Go beyond the numbers to tell the story and drive meaningful changes.
  • Work closely with internal teams and provide regular updates on campaigns' performance to the management and proactively identify opportunities for improvement.
  • Contribute to the development of training materials and lead knowledge-sharing sessions within the department to elevate team capabilities and expertise.
  • Stay up to date with the latest trends, tools, and best practices in paid search marketing to ensure the team remains at the cutting edge.

Education and Experience:

  • 3-5 years of hands-on performance digital marketing experience.
  • A minimum of 3+ years of experience in Search Engine Marketing (SEM), with a strong focus on campaign development, keyword research, bid management, ad copy optimization, and performance reporting for enterprise-level accounts.
  • Extensive experience managing campaigns on Google Ads (including Performance Max, Shopping Ads, YouTube Ads, Dynamic Search Ads, Local campaigns, and Demand Gen) and Microsoft Ads.
  • Proficiency in tools such as Google Analytics, Adobe Analytics, Microsoft Excel, and Google/Microsoft Office Suite.
  • Deep understanding of marketing funnels and how paid search fits within the broader customer journey, from awareness through conversion.
  • Strong ability to analyze performance data, derive insights, and translate those into actionable strategies that drive growth.
  • Excellent communication skills, with the ability to present data and insights to both technical and non-technical stakeholders.