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Digital Marketing Strategist

2 weeks ago

Pakistan Ochoa Designs Full time 1,440,000 - 3,360,000 per year

Ringo Media is seeking a dynamic Digital Marketing Strategist with a strong focus on Google Ads and Meta (Facebook & Instagram) platforms to join our innovative team. In this role, you will be at the forefront of driving strategic paid marketing campaigns that generate leads, conversions, and exceptional ROI for our clients across the globe.

The ideal candidate will have a passion for data-driven marketing, the ability to stay ahead of digital trends, and a proven track record of creating impactful campaigns in both paid search and social media. If you're excited about working in a fast-paced, international environment and contributing to the success of global businesses, we'd love to hear from you

Key Responsibilities:

  • Develop, execute, and optimize paid campaigns across Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook & Instagram).
  • Conduct keyword research, audience targeting, and competitor analysis to maximize performance.
  • Monitor and optimize campaigns daily to improve ROI, conversions, and cost-efficiency.
  • Set up and manage tracking and attribution using Google Tag Manager, Google Analytics, and Meta Business Manager.
  • Track and analyze KPIs (CTR, CPC, CPA, ROAS) and provide actionable insights.
  • Collaborate with creative teams on ad copy, visuals, and A/B testing to improve performance.
  • Manage budgets and bids to achieve maximum ROI within allocated spend.
  • Stay updated on platform trends, features, and algorithm changes to keep campaigns competitive.

Requirements & Qualifications:

  • 5+ years of hands-on experience managing Google Ads and Meta Ads campaigns.
  • Proven track record of achieving strong ROI and performance KPIs (CTR, CPC, CPA, ROAS).
  • Expertise in Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook & Instagram).
  • Proficiency with Google Analytics, Google Tag Manager, and Meta Business Manager for tracking and attribution.
  • Strong analytical skills to translate data into actionable strategies.
  • Experience with A/B testing and campaign optimization techniques.
  • Excellent communication skills for collaboration and ad copy development.

Compensation:

  • Competitive salary: Rs. 60,000 - Rs. 140,000 per month, based on experience and qualifications.

Job Type: Full-time

Location: Remote

Job Type: Full-time

Pay: Rs60, Rs140,000.00 per month

Application Question(s):

  • Do you have reliable electricity and internet backups?
  • What is your expected salary? Please specify in PKR.
  • Are you comfortable working the night shift from 6 PM to 3 AM PKT?
  • What project management tools have you used in your experience?
  • What is your notice period with your current employer?
  • Can you demonstrate your experience managing paid campaigns and their performance outcomes during the interview?

Education:

  • Bachelor's (Required)

Experience:

  • Google Ads: 4 years (Required)
  • Facebook: 4 years (Required)

Language:

  • English (Required)

License/Certification:

  • Google Ads Certification (Preferred)

Work Location: Remote